Question

Topic: Taglines/Names

Name Needed For New Retail Beauty/fashion Business

Posted by Anonymous on 1/25/2005 at 10:43 PM ET 250 Points
We are starting a new retail business.

Background:
The product range covers, cosmetics, body products, hair accessories,earrings, bracelets, cosmetic bags, totes and gift packs.

We have a couple of successful brands, which have previously just been sold at a wholesale level. These brands are:

Sugar baby - a glamourous, 50's inspired range of cosmetics, beauty products and some accessories. Target market is 20's plus.

Wicked Sista - a trendy, edgy, girly, nicely packaged range of the cosmetics, beauty products and accessories.
Target market is late teens - 20's.

Wicked Mister - is a small men's range of accessories.
Target market is 20's plus.

Pure - body/spa products. Target market 20's plus.

We therefore cover, the teen market and the 20's thru to the baby boomers.

It is intended to add new brands and products in the future.

We now wish to take our products to the retail level, via both a direct mail catalogue and an online shop.

Dilemma:
Our dilemma is to come up with a great name that will work for both a catalogue and website. Also, if possible we would like to be able to benefit from the kudos, knowledge, and value that has already been built up in our current brands.

Our products are sold globally, but we are based in Australia.

We would love some creative, inspirational input from you all on some great names and ideas.


Many thanks.
Pure
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RESPONSES

  • Posted by SRyan ;] on 1/26/2005 at 2:46 AM Member
    Karen, you might get some decent ideas for free by posting a question like this. (Look at some previous questions in this category, and you'll see what I mean.)

    If you're SERIOUS about getting help with your business identity, you should click on the Post a Project link on the right side of this page. You can describe your organization and your needs there.

    Only a handful of this forum's Experts are qualified to view project postings. Some incredibly talented people will respond to your project post to let you know if they are interested in helping you on a contractual basis.

    My long experience with this forum tells me that the true professionals don't give their best stuff away. (Would YOU?)

    - Shelley ;]
  • Posted by ReadCopy on 1/26/2005 at 5:48 AM Member
    Not sure why but "Desire", just sprung to mind!
    I'll give it some more thought.

    Is there anything unique about your proposition ? They way the products are made or presented for example ?
  • Posted by Mushfique Manzoor on 1/26/2005 at 9:07 AM Member
    hi karen

    How about "Allure"

    btw, would you pls tell us about the positioning, personality of the brands, the USP.

    cheers!!
  • Posted by ReadCopy on 1/27/2005 at 5:40 AM Accepted
    I just sat down for a moment and jotted down some random emotive words to work from!

    Vogue
    Pure
    Luxury
    Strawberry
    Juice
    Eau
    Oyster
    Lush
    Hearts and Minds
    Paris
    Honey
    Dream
    Angels
    Angels and Devils
    Enchant
    Celestial
    Spells
  • Posted by SRyan ;] on 1/27/2005 at 2:50 PM Accepted
    Karen, I'm so happy to know that you spent some time poking around the forum. There are VERY few members willing to do that!

    I'm like Andrew, thinking randomly and... emotively? The words in my head:

    Fuschia
    Glimmer
    Glam
    - or maybe even -
    Glammer (deliberately misspelled)

    The other idea is to give the business a person's name. Who would be all girly, pink and sexy? Fifi? Priscilla? Rosie? Yes, I can see the signage now:
    "Rosie Divine's"

    Or you could give it one of MY cyber nicknames:

    Bombshell

    Enough from me. Do let us know if anything works for you.

    ~ Shelley
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