Question

Topic: Taglines/Names

Environmental Company Needs Tagline!

Posted by Anonymous on 1/28/2005 at 1:38 PM ET 200 Points
We are a fullservice environmental company who not only consults, but actually does the "dirty work." We clean soil, water, tanks, pits, machines, etc...
We're looking for a new tagline as we redo our website...we have tossed a few around, such as

-Ensuring a cleaner tomorrow
-Protecting tomorrow's environment
-Restoring originality (sp?!)

We need some feedback!
thanks!
www.onestopenv.com
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RESPONSES

  • Posted by SRyan ;] on 1/30/2005 at 2:19 AM Member
    Glad to hear you're redoing your website.

    Tagline:
    "Your trusted partner for cleaning up."
    "Your site remediation specialists."
  • Posted on 1/30/2005 at 4:12 PM Member
    Some very good ideas so far, eh?

    How are you going to decide which to use? What are the criteria for picking a "winner?"

    If you have a positioning statement that lays out the key benefit a customer would realize from using your services, then THAT is what the tagline should communicate. Otherwise, it's just a free-for-all with clever ideas, puns, and catchy slogans that may or may not communicate what's important to you.

    If you don't have a well thought out positioning statement, then this exercise ought to start with creating one.

    "If you don't know where you're going, you'll end up someplace else." -- Yogi Berra

    P.S. Why is it important that you have a tagline?
  • Posted by Mushfique Manzoor on 1/31/2005 at 4:27 AM Member
    hi jackling

    i agree with mgoodman. you should first have a positioning and then against that you should fit your tagline.

    anyway, what about these.........

    "your comprehensive environmental solutions partner"

    "clean environment, clean life"

    "Restoring Healthy Environment"

    "Healthy Environment, Safe Life"

    "For a Greener Environment"

    cheers!!
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