Question

Topic: Branding

Have You Seen An Innovative Loyalty Program?

Posted by Anonymous on 1/28/2005 at 2:19 PM ET 250 Points
Although there are a lot of programs out there, I have yet too find many that were unique or that appeared to be successful. Are there any programs you would recommend that you found creative, unique and/or innovative?
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RESPONSES

  • Posted by bobhogg on 1/28/2005 at 3:44 PM Accepted
    nosloc...

    If you're talking about consumer loyalty programmes, the example of the supermarket chain Tesco here in the UK is creative, innovative... and successful.

    It was written about in great detail in the book "Scoring Points" last year - reviewed on MarketingProfs here:

    https://www.marketingprofs.com/4/wreden8.asp

    Good luck,
    Bob
  • Posted by Deremiah *CPE on 1/28/2005 at 8:45 PM Accepted
    Nosloc,

    why are you in need of an innovative loyalty program these days? Are your customers failing to be loyal? or would you like to build stronger more committed customers? By the way what industry are you in? And what would you like to see manifest for your customers and your organization as a direct result of a new loyalth program? I believe we could help you better if we understood why you think you need to implement an innovative loyalty program. Thanks for your time and is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by Mushfique Manzoor on 1/31/2005 at 6:20 AM Member
    hi nosloc

    echoing Deremiah, we need to know more information regarding the industry your are operating and what you want to acheive thru; the loyalty program. We need to know are thinking about end-consumer loyalty program or retailer loyalty programs. Pls provide us more information and also what are your findings of various loyalty program that you have come across, then we can take from there.

    cheers!!
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