Question

Topic: Taglines/Names

Paint Doctor Needs Tag Line

Posted by Anonymous on 1/30/2005 at 11:14 PM ET 1250 Points
We are a newly formed Corporation looking for a tag line. Company name "Paint Doctor, Inc." Family Owned and Operated, We specialize in High Quality Interior & Exterior Painting of Mid to High End Clientele. Examples are upscale homes, working with Interior Designers/Decorators and High End Real Estate Companies. Will also work with average homeowners.

We strive for Superior Customer Service and Workmanship, Quality Craftmanship, Punctuality, Reliable, Quality, Hassle Free, Honest, 17 Years Experience, Professional, Educate Our Clients, Knowledgeable, Cleanliness, Delivering on our Promises, Building Relationships and Building Referrals.

Our Guarantee:

We Fully Guarantee Every Painting and Decorating Job We Do. If Aren't Happy with Our Work, We will Redo the Area(s) for Free. And If You Still Aren't Pleased, You Pay Nothing. Not One Cent for the Specific Area(s) You Are Unhappy With.

Looking for a tag time that is unique, catchy and easy to remember that appeals these audiences.

Thank you,

Sal






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RESPONSES

  • Posted by Billd724 on 1/31/2005 at 1:58 AM Accepted
    Sal,

    I work with some painting clients who seem a lot like you -- upscale clients, high quality work and 'premium' pricing.

    For the record, the term 'Doctor' suggests (at least to me) something more remedial than the other qualities you've suggested. Nonetheless, I'll offer you one idea that came to me . . .

    "(the) Paint Doctor . . . takes the PAIN out of your painting". Or, "we take the PAIN out of painting", and so on.

    As one who recently built one home and sold another, I have more than enough experience with painters to last me for awhile ;-). One painter was terrible and my other contractor was dee-lightful.

    The 'not-so-good' one . . . the PAIN-ful one . . . was a pain because he didn't supervise his crews, he over promised and under delivered, he failed to meet his own self-imposed deadlines, he became defensive when listening to the client was the better course of action, etc. Hence, the PAIN of a difficult or inept or insoucient contractor is readily experienced. And, all one needs is the 'word-of-mouth' about such a painful experience or, better yet, the anticipation that that's what you'll find . . . and the PAIN is quite real and is desired to be avoided at all costs!

    As long as you're committed to using 'doctor' in your name, then PAIN is certainly appropos and the play-on-word 'pain / paint' that it reflects will certainly RE-mind your readers and listeners about you nicely.

    Good luck and bless you for caring to be 'high-end'. There's really nothing luxurious about getting anything less than the best!

    Trust me . . . I know personally that painting is one area where a quality job is always enjoyed and the price of quality is always fair and equitable for what you get!

    Bill
  • Posted by SRyan ;] on 1/31/2005 at 2:11 AM Accepted
    "Painless wall treatments. We promise."

    "Your cure for a drab house, inside and out."

    "Precision personality for your walls."

    "Treating your home with care."

    "Putting the glow into your home's complexion."

    Don't mind Bill, he's just using invisible ink again.

    - Shelley ;]
  • Posted by Mushfique Manzoor on 1/31/2005 at 3:09 AM Accepted
    hi sal_misty

    good points to ponder from Billd724 and Michele. how about these...............

    "Premium Painting Guaranteed"

    "Painting That lasts long......... really long"

    "Satisfied Premium Painting...... or FREE"

    "The Art on Your Wall"

    "Impressions on Your Wall"

    cheers!!
  • Posted by Chris Blackman on 1/31/2005 at 5:58 AM Member

    Paint Doctor, Inc.

    Healthy paintwork, guaranteed.




    ChrisB
  • Posted by browncatfan on 1/31/2005 at 2:02 PM Accepted
    If you DO go with the medical slant, head off the "remedial" thing with:

    "Painting services this good require a specialist."

    "A quality operation, start to finish."

    "For a quality home like YOURS, the Doctor is In-dispensable!"

    IN A LESS SERIOUS VEIN...

    (And, for the poor taste/bad pun/hokey combo champ broadcast idea:)
    "Our Guarantee Is A CLEAR (SFX: bzzt) Advantage"

    How about super dignified and snooty:
    "Painters to the Wealthy (and Wise)"

  • Posted by Blaine Wilkerson on 2/1/2005 at 12:14 AM Member
    Changing the name is a HUGE decision. Please send me an email to discuss some of pitfalls involved. I can help you with every aspect of the project.

    Personally, I think Paint Doctor is more memorable and has a better potential to create a lasting and memorable impression with tagline and ad campaigns.

    The possibilities are endless. I strongly advise taking several aspects of your industry, competitors, location, and demographics into consideration before jumping into a free forum "quick fix".

    Now, the above suggestions are outstanding, that goes without saying. However, this is your business, your livlihood...

    We look forward to hearing from you! (just click on our name).

    Thank You!

    -- Jett Enterprises

  • Posted by Blaine Wilkerson on 2/1/2005 at 12:49 AM Accepted
    Sal's Quality Painting & Maintenance

    Premium Finishings

    Sal's Quality Painting & Maintenance

    An Array of Service - A Touch of Class

    Sal's Quality Painting & Maintenance

    PA's #1 Specialists - GAURANTEED

    Sal's Quality Painting & Maintenance

    PA's First-Rate Finishing Specialists

    Sal's Quality Painting & Maintenance

    Tons of Service with A Touch of Class

    Sal's Quality Painting & Maintenance

    Dunmore's #1 Paint Source

    Sal's Quality Painting & Maintenance

    Dunmore's Source for Getting More Done
    (kinda corny...I know)


  • Posted on 2/1/2005 at 5:59 PM Accepted
    Sal,

    I'm not a big fan of taglines unless they explain what makes the company different and better than competitors. If the guarantee is what makes you different and better, then you need a tagline that includes the "guarantee" idea.

    The long list of features and benefits is great for your brochure, but the tagline needs to focus on one compelling benefit. If you don't have that kind of benefit, you need to go back to the marketing drawing board (and do without a tagline until you've solved the marketing problem).

    My two cents worth.
  • Posted on 2/1/2005 at 8:15 PM Accepted
    Sounds to me like you should go back to what worked 10 years ago and do it again. Why try to reinvent something when you've already paid your dues once.
  • Posted by Chris Blackman on 2/3/2005 at 12:19 AM Accepted
    Sal

    How much of your business is Maintenance, as opposed to Painting?

    Sal's Quality Painting and Maintenance sounds a bit like you are hedging your bets to get some - any - work from a prospect.

    Sal's Quality Painting says you're a specialist. That's it. Painting. No unblocking spouting or pest prevention on the side, just Painting.

    Of course, if Maintenance is a big part of the business, fuhgeddaboudit... Stick with your existing name.

    As an aside to the forum, ;) does PhD stand for "Paint has Dried"? :)

    Maybe your launch can include a line to say "We've finished painting the Keystone State, now we're available to paint NC".

    I do think your tagline needs to focus on the guarantee. "Great-looking paintwork, your satisfaction guaranteed" works for me. So long as that's still your point-of-difference in your new marketplace, with your new competitors in NC (and nobody has already beaten you to the punch).

    OK, enough already, back to work.

    ChrisB
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