Question

Topic: Taglines/Names

Cat/pet Product Start Up Needs Creative Domain/tag

Posted by Anonymous on 2/10/2005 at 5:43 PM ET 250 Points
Hi There, I'm in the process of starting a business that would cater mostly to cat owners, but would like to leave the company name, domain and taglines somewhat open enough to be able to incorporate other pet products into the inventory eventually.

Some items are handmade, such as toys, collars (with charms, ribbon details, etc.) and I may distribute *healthy* cat food if things take off eventually. Animal nutrition is a very important aspect to me, I will incorporate articles about such onto the site, so it will be referenced, just won't be the focal point. I'd rather not advertised items as being "handmade" - but rather, crafted, or custom made, unique, individually designed, etc.

The average pet owner may not be attracted to this type of stuff, so I want to appeal to animal lovers who have an interest in dolling up their animals or providing them with the things that they like to have for themselves. The idea of a woman getting her hair/nails done making her feel better about herself, compared to offering your cat a fancy catnip toy or rhinestone collar to make him/her feel more luxurious.

Hope that was enough info. - I'm coming up empty on business names as I don't want to be to be TOO specific towards cats and then have to change the name later on. I've considered names like PAWSitively this or PAWsitive that. However, it seems to be increasingly more popular and I want to be a little more unique.

Have at it guys! Thank you in advance!
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RESPONSES

  • Posted on 2/10/2005 at 10:29 PM Member
    My approach would be to identify a very specific target audience and develop a tight positioning statement that explains the key reason why people should buy from you. Then I'd use the positioning benefit as the cornerstone of the naming process, as well as the foundation for the entire strategic marketing plan.

    Narrow focus is much better than broad, because broad will say to everyone that you're not really for them, but for all those other people. If you later want to add items that broaden the target market, you can come up with other names that express benefits that are relevant to the new/broadened audience. The most successful businesses focus on well-defined markets with a benefit-oriented positioning statement that's specific to the target audience.

    Hope this helps.
  • Posted on 2/10/2005 at 10:34 PM Member
    Example from my own experience: As a dog owner, I tend to ignore advertising to "pet owners," because I figure it probably includes cats, canaries, ferrets, and all kinds of pets that I don't care about.

    I don't even look too hard at "dog owner" advertising, because that's very broad too. I either want something that's for my breed, or my kind of dog (old/puppy/overweight, etc.), or specific to my immediate problem (e.g., old dog with diabetes).

    The ads that get my attention are the MOST SPECIFIC. That's what you should try to do ... really zero in on the audience for which your products are likely to appeal the most.
  • Posted on 2/11/2005 at 8:40 AM Member
    FWIW, I kind of like www.herekittykitty.com. It's certainly easy enough to remember. (I have no idea if the domain name is available.) You can interpret the name any way you like (graphically and with the copy) on the website, so if you want to go upscale or downscale, it's up to you.
  • Posted by Mushfique Manzoor on 2/11/2005 at 1:29 PM Accepted
    hi shaf

    great advice from experts regarding keeping your business targeted to cats only.

    i like the names Suze has already mentioned. how about these names and taglines.......

    Names:
    KITTYFASHION

    KITTYLIFE

    Taglines:
    Lifestyle of Your Cat

    or
    Lifestyle for Your Cat

    or
    Pamper Your Cat

    or
    For Your Cat Only

    you can swap the cat with Kitty all the time. hope that helps.

    cheers!!
  • Posted by SRyan ;] on 2/11/2005 at 7:06 PM Member
    My first impulse is to stuff the word "whisker" or "whiskers" into the name. Examples:

    WhiskerChic.com
    WhiskerWear.com
    WhiskerDuds.com
    WhiskerGear.com

    I think it would appeal to cat owners, but it's got potential for other pet lines, too.

    Another word to consider: PURR. As in PurrGear.com.

    I checked the domain registry and confirmed that all of these names are available except the first one, which mysteriously said "try again later."

    ~ Shelley
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