Question
Topic: Branding
Product Facts About Head And Shoulders
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I needed information regarding HEAD AND SHOULDERS (P&G - Shampoo ) for the following topics for my presentation .
Product tree,
Industry structure,
Category,
Market structure,
Segmentation of the category,
Brand,
Comparision of History and Today,
Relevances to todays consumer,
Brand line extension strategy followed in that brand, etc
Thanks and awaiting a warm response