Know-How Exchange : Taglines/Names

Lots of input for a change. That helps, thanks.
Okay, let's keep it simple.


Jewelry U
Shining Moments
So Very Vermont

Ice in Snow (Love this one....)

Jewel Mountain
Northern D'Lights
Gems North
Black Diamond Gems

Oh well, it's a start. More later if I can....

Laurie -- Here are names and taglines I thought up for your jewelry business considering your comments about Grace Kelly and style and a name suitable for a website. Let me know what you think.


Royal Adornments – Gemstones For the Princess in You!

Royal Adornments – For a Commoner’s Collection

Laurie’s Elegant Creations – For Your Many Facets

Laurie’s Elegant Creations – For Your Sparkling Facets

Embellished Elegance – Gemstones with You in Mind

Serene Sensations - Jewelry Befitting Your Royal Side

Graceful Dazzlers -- Affordable Gems For a Commoner’s Collection

Graceful Dazzlers -- Affordable, Hand-Crafted Jewelry

The Gemstone Tiara -- Jewels Befitting Your Royal Side

Feel free to contact me for further help. Good luck!

Proofer,

THE RIGHT INFORMATION MAKES A DIFFERENCE...
even in basic name creation or "idea generation" establishing a starting point often requires establishing purpose. Taking the steps using the following information below will start, direct and lead that process in the right direction for you.

Deremiah says...
A business name should be the out growth of the market you are trying to reach. All names including "A new business name" must have some part or a lot of the following comments also made by my three expert friends who participate in our forum below.

williamarruda says…
"Your tag line should be 'catchy' and it should speak directly to your target audience and differentiation. A good place to start is to make a list of all the things that differentiate your offerings from your competitors. Then think about which of those differentiators is compelling to your target audience."

mgoodman provides these great suggestions...
"Who is the target audience? That's the most important input we need in order to help you with the name. Once we understand who the target audience is, the next question will be "What is the most important benefit they will realize if they use your service?" What makes you different from and better than your competitors?"

JBtron offers a great deal of insight on this...
"To really be successful with this query in KHE, your query demands answers to a number of questions regarding your product that will help guide the naming process:

-What ARE your USPs? Why would someone go to you v. any of the other businesses?

-Where are you located?

-What are the short- and long-term business goals for the company, and how are you going to market this new brand in a very large arena with few real players?

-What are your company’s Core Proposition and Brand Personality?

Core Prop: What makes you different? Tagline. USPs in a phrase.

EXAMPLE:

Bounty: The quicker picker-upper.

Brand Personality: Describe the product as a person. What is this person’s personality? Outgoing? Vivacious? Mysterious? Is this person an over-achiever? Friendly?

All these will lead to a series of statements, attributes and directions that are called a Creative Brief. With the properly developed Created Brief, virtually anyone can come up with a name that works."

This will get us started. By completely answering these questions it would make it much easier to provide you with a name that provokes your clientele to seek your business out over the others. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Proofer> "Deremiah, what if the product is not better than EVERYTHING else out there, but instead, better than many and as good as many others?"

THE SECRET IS THEIR BUYING YOU...
Deremiah> Proofer then you have the opportunity to attract the right audience if you believe in your product enough. I've found from actual experience that it's not always whether you have the best product in the market place but if you are the best product in the market place. When you really sell what you have on a truly deeper and more passionate level people buy the product because of you. But if you are trying to attract people to you first you need a name that says special, unique and check me out. That's why I love my momma so much she gave me something special.

Proofer>"There's no reason that can't be a successful business, right?"

IS THE VALUE BEING COMMUNICATED IN YOUR NAME...
Deremiah> Proofer You're absolutely right again it's more than just your product you are selling when you are selling effectively. If this were not the case why do so many companies sell the goodwill of a companies name? Because theirs something in the name of the company that still carries the essence and more importantly the value of it's reputation.

TAKE THE BUDS AND BLOOM WHERE YOU'RE PLANTED...
Your ideas describing the product as a person are beginning to bring forth some buds. Now what kind of names do you see blooming from the seeds of your ideas? Is there anything else I can do for you?

Your Servant, Deremiah, *CPE, (Customer Passon Evangelist)

Here you go proofer,

just pretty things that make a woman feel feminine & happy. Designs for working women with a target market between 20-60, worldwide.

Snow Princess

Precious Jewelry

Gracefully Classy

Snow Queen

Pretty Classy Jewelry

Gracefully Amazing

Snow Jewel

Amazing Jewelry

Snowfully Yours

Pretty Girl Jewelry

Pretty Woman Jewelry

Lauries Jewelry...for pretty girls


Is there anything else I can do for you? "Another Smash-Hit Brain Storm byderemiah"

Your Servant, Deremiah, *CPE (Creating Passionate Experiences)