Know-How Exchange : Taglines/Names

Christina ,

Welcome aboard the KHE. Any additonal information you offer only brings you better results. The more you offer the better the results. If you offer less you're probably going to get less even though we want to give you more...It's like trying to build a Great Big house on a small teeny weenie foundation. If you give us enough foundation will build you a Great Big house to put your name in :-)

Most people fail to do the above even though we highly recommend it but the right information really does make a huge difference...

Even in basic name creation or "idea generation" establishing a starting point often requires establishing purpose. Taking the steps using the following information below will start, direct and lead that process in the right direction for you.

A business name should be the out growth of the market you are trying to reach. All names including "A new business name or Tagline" must have some part or a lot of the following comments also made by my three expert friends who participate in our forum below.

williamarruda says…
"Your tag line should be 'catchy' and it should speak directly to your target audience and differentiation. A good place to start is to make a list of all the things that differentiate your offerings from your competitors. Then think about which of those differentiators is compelling to your target audience."

mgoodman provides these great suggestions...
"Who is the target audience? That's the most important input we need in order to help you with the name. Once we understand who the target audience is, the next question will be "What is the most important benefit they will realize if they use your service?" What makes you different from and better than your competitors?"

JBtron offers a great deal of insight on this...
"To really be successful with this query in KHE, your query demands answers to a number of questions regarding your product that will help guide the naming process:

-What ARE your USPs? Why would someone go to you v. any of the other businesses?

-Where are you located?

-What are the short- and long-term business goals for the company, and how are you going to market this new brand in a very large arena with few real players?

-What are your company’s Core Proposition and Brand Personality?

Core Prop: What makes you different? Tagline. USPs in a phrase.

EXAMPLE:

Bounty: The quicker picker-upper.

Brand Personality: Describe the product as a person. What is this person’s personality? Outgoing? Vivacious? Mysterious? Is this person an over-achiever? Friendly?

All these will lead to a series of statements, attributes and directions that are called a Creative Brief. With the properly developed Created Brief, virtually anyone can come up with a name that works."

This will get us started. By completely answering these questions it would make it much easier to provide you with a name that provokes your clientele to seek your business out over the others. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

1) A tagline for CaliforniaFinePropoerties.com that speaks to agents that I am targeting to sell my marketing package & branded website to.

"The Agent out in front is using Californiafineproperties.com"

"The Agent that's leading uses Californiafineproperties.com"

"Don't take chances use Californiafineproperties.com"

Californiaproperties.com...The smart choice of California Agents


just getting started. Your Servant Deremiah, *CPE

"Agents who have peace of mind use Californiafineproperties"

Californiafineproperties...for pure dependable service all the time.

"When Agents leave other companies they all come to Californiafineproperties"

"Even when Agents buy their homes they do it at Californiafineproperties"


While others are Brainstorming I'm still storming. Is there anything else I can do for you Christina?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

PS
Creating Property Equity

Christina,

Sure you can choose who you want to work with. Our "Hire an Expert" program is set up to give you (our customer) the greatest latitude you need to choose the expert you want to work with. The goal of our program is to allow you the greatest opportunity to expose yourself to the experience and the rich depth of our online experts. As a matter of fact Christina if you would prefer to work with a couple of experts that you like you can. Of course everything has to be strategically arranged to work. I look forward to your future questions. We would love to help you develop your California Fine Properties.com into the company that makes you proud. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Christina,

here's a few more *CPE "Brain Showers".


In California all the agents know Californiafineproperties.com

If your customer matters then it's Californiafineproperties.com


Now to play on the energy of California's reputation for fine grapes and wine I'd like to share these with you.

Californiafineproperties.com...for the seasoned Agent

Californiafineproperties.com...the only fine property company they can't put in a bottle.


While others are Brainstorming I'm still storming. Is there anything else I can do for you Christina?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

PS
California Properties Evangelist