Know-How Exchange : Branding

Hi Graeme,

Absolutely I think you should do it.

This is also one of the best ways to increase subscribers to your email marketing/blog/RSS list.

In moderation of course. I have seen some people include a long boring generic mission statement, but it is like using both sides of a business card, you have the space, so it should be used wisely to market yourself.

We tried it and it is lovely having a a clear, consistant branded e-mail. The problem is that we were confusing our clients as we had the company e-mail address not each individual's and so our poor Information Officer got all the e-mail and then had to pass it on - this wastes time - and our colleagues didn't necessarily reply to the customers.

Customers want immediate replies by knowlegeable people - our learning point. That's what happens when the marketing team does not communicate well!!!

A training session is due to happen soon.

I find them nice to look at the first time but a bit of a pain for the 20th time! We are doing more research on this.