Question

Topic: Taglines/Names

Tagline For Logical Moves A Moving Company

Posted by Anonymous on 5/29/2005 at 9:01 PM ET 125 Points
Dear Reader,

Starting up a new company in South East Asia offering relocations, moving services both internationally and locally along with other related logistical services. (Similar to Santa Fe, HK) https://www.santaferelo.com/ecs/index.jsp

I intend to call my company Logical Moves with the tagline Step in the Right Direction. With the name and Tag I am trying to communicate it makes good sense to use my company offering trustworthyness and reliable services etc.

What do you think? Should I change either name or tagline?

Thanks,
Gert
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RESPONSES

  • Posted by complex.disk on 5/30/2005 at 12:50 AM Member
    Hey ggn1010,

    Personally I think the name is great, tagline is good too, but maybe instead of a call to action: "step" in the right direction.
    my thinking is that the tagline could be misunderstood
    Logical Moves:
    "step in the right direction"
    Customer:
    Thanks, I guess I'll go with Santa Fe!

    Now this is just an idea but maybe an "action" would work better? "stepping in the right direction" here the customers clearly understands that you are telling them your company is on the right track.
    I like "moving you in the right direction" well, maybe not 'moving' since you already have the word 'move' in your name but something to that effect. Still paints a picture of piece of mind knowing that your company has everything under control and not someone elses.

    hope I could help
  • Posted on 5/30/2005 at 9:44 PM Member
    Hi Gert,

    I actually like complex.disk's suggestion for a tag line (moving and all). Though I would suggest a different company name that is a bit more memorable and evocative of that sense of trustworthiness you are going for.

    So, how about:

    Good Neighbor Relocation
    Moving you in the right direction.

    Hope that helps.

    Best,
    Amanda

    Lucky Guppy Marketing
  • Posted by Mushfique Manzoor on 6/2/2005 at 3:10 AM Accepted
    hi ggn1010

    i share the same observation on your tagline, that by saying Step in the Right Direction, you are making a consumer to think that "he has been on the WRONG direction??" that i think will turn the consumers away.

    anyway, how about these taglines for your company....

    LOGICAL MOVES
    "None moves better than us"

    LOGICAL MOVES
    "Packing Everything, Moving Anywhere"

    hope that helps. will get back once i get more ideas.

    cheers!!
  • Posted by adammjw on 6/2/2005 at 8:21 AM Accepted
    Hi,

    You have been given really good ideas by community members.
    I personally think the name is perfect and the whole story is to match the tagline so as not to either confuse or deter clients.
    What about- Choosing the Right Direction or Choosing the Best Direction

    Rgds

    Adam
  • Posted by adammjw on 6/5/2005 at 5:12 AM Member
    Hi ggn1010,

    Thanks for the points.Even more important is that you have found the community's ideas&suggestions useful.
    At the end of the day that's what this forum is for, istn't it?

    Best of luck,

    Adam
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