Question

Topic: Branding

Whats The Best Way To Market Your Company?

Posted by Anonymous on 5/31/2005 at 8:46 AM ET 50 Points

I'm working with a company in UK and have no idea how make Brand awareness in the market. So wht you think is the best way to market any company?
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RESPONSES

  • Posted by ROIHUNTER on 5/31/2005 at 10:26 AM Member
    manu.kaher,

    Find the three things your company does best. Make sure you do them better then everyone one else in your market. The perception of your company will fall into place.

    Hope that helps.
  • Posted by Mushfique Manzoor on 6/2/2005 at 4:09 AM Accepted
    hi manu.kher

    great responses above.

    like ROihunter mentioned, what are the 3 things that your company does best, find that out. on top of that i suggest you to find the answer to the following questions..

    1. What is the product/service that your company sells
    2. what is the USP of that product/service? what sets you apart from your competitions.
    3. WHat is the value proposition of that product/service,
    4. why would customers come to your company rather than going to a competiting firm?
    5. what are your price compared to comeptition/

    once you have got the answers, you will be able to know how is company different from the other firms in the market, on which factors.

    then use those factors around the USP to develop a brand image and communicate that to the customers, present and prospective.

    hope this helps.

    cheers!!
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