Question

Topic: Taglines/Names

Tagline For A .com Entertainment Corporation

Posted by Anonymous on 6/1/2005 at 4:55 AM ET 1250 Points
I’m looking for a tag-line that summarizes the key benefits for a .COM corporation’s customers. In brief the challenge is to let the target audience know that the company is big on entertainment (broad product selection) and low on prices. The company is meant to grow very fast and to challenge the established competition.

Products on offer: Music (records and downloads), Movies (dvd and rental), Games (computergames), Books, Hardware (mp3 players) and Photo development service.

Customers: Core target group is Young (18-38 fokus, 27 yrs average), City-pulse residents, Single person households, High education level (university), Active entertainment-lifestyle, Open to change, Globalistic, Interested in adventuresports, Likes to travel and Social.

The tagline must tickle the imagination and creativity of the audience. It may be a play with words, words that are invented but where the meaning is obvious, or any other entertaining solution.
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RESPONSES

  • Posted by koen.h.pauwels on 6/1/2005 at 7:38 AM Accepted
    Since 'more for less' is already overused and not specific to your entertainment product, how about taglines such as 'more fun for your buck', 'more joy for your dollars', 'more bliss for your buck', 'more bangs for your buck', 'more choice for your money', 'more kick for your buck'?
  • Posted by Mushfique Manzoor on 6/1/2005 at 8:04 AM Member
    hi I

    IMHO, that your products are low on prices should not be that aparent in the taglines.

    anyway, how about these.......

    "It Rocks!!"
    "Life's Rocking"
    "Rock the World"
    "Rock the Rockers"
    "Colour Your Life"
    "Life's Fun"
    "Enjoy Life"
    "Life's Long, Colour It"
    "Life's Long, Live It"
    "Life's Long, Enjoy"

    hope this helps.

    cheers!!
  • Posted on 6/1/2005 at 1:05 PM Member
    Hi Fredrik,

    Since your target audience is young and urban, my instinct is to go with something a little edgier and more provocative. Here's a quick brainstorm:

    Company Name
    Entertaining your @#$ off.

    Company Name
    We'll blow your mind. We'll blow your speakers. But we won't blow your budget.

    Company Name
    Blowing your mind and speakers, but never your budget.

    Company Name
    Blowing you body, mind and speakers.

    Company Name
    Plug in. Power up. Play on with your bad self.

    Best,
    Amanda

    Lucky Guppy Marketing




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