Know-How Exchange : Branding

Not exactly what your looking for (but I will dig around), I would suggest you look closely at the strategy employed by Red Bull, phenomina marketing strategy and tactics: https://www.brandchannel.com/features_profile.asp?pr_id=44

Consider buying a decent market report.
This might be useful for you: https://robwalker.net/html_docs/redbull.html

hi lejla

who are your target market?? which SEC class? these information will help you in finding the right channel.

apart from the channels mentioned, you can develop the following..

1. you can develop mobile kisok or vending cart for selling your Energy Drinks.

2. Tap into the places where youngsters hang around most (assuming youngsters are your target). if they hang around in fast food shops, then tap into those type of outlets.

3. university/colllege/school cafeterias you can also tap into to sell your brand.

regarding the type of POS to use, PURU has given an excellent idea of using Enlarged Models of pack, aka Dummy Pack. besides you can do the following

1. Create Branded Outlets of your drink. the outlets should communicate all the brand the holds, the outlet color will be of your brand, the walls will have visual cues associated with your brand, (i.e. bubbles or fizz etc.).

2. A wild one, how about branding some of your brand selling outlets as "Recharging Points". you hcan do this type of branding for outlets located at most frequented places. the external look of the outlet may have 3 visuals: a sprinter exhausted, taking your drink, and running again etc. alternative can be the External look will rather be not so explicit.

talk to your ad agency in this regard, if you like this idea.

3. you have place back-lit signboards to highlight your outlets

4. you can have branded Refrigerator for keeping your brand.

5. you can make the shelf in which your brand is kept in the shape of your pack, just to attract consumers.

hope this helps.

cheers!!