Question

Topic: Branding

What Are The Key Steps In Developing A Brand

Posted by Anonymous on 7/7/2005 at 10:42 AM ET 250 Points
Need to create three different levels of help we might need from consultants in developing our brand. Need to create a branding initiative so need to understand the steps and areas involved in branding.
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RESPONSES

  • Posted by ReadCopy on 7/7/2005 at 10:53 AM Member
    If its a true project you have in mind then your probably best clicking on "Post a Project" on the righthand bar,
  • Posted by ReadCopy on 7/7/2005 at 11:01 AM Accepted
    Sorry, I think I short changed you there!

    Any consultant would probably give you the following advice ... the basics you need to get sorted are:

    Markets - you need a complete understanding of the markets you serve and how they view you. Understand the size of the markets, buying patterns, trends, customer profiles etc

    Positioning - how are you positioned in these markets and how are your competitors positioned.

    Differentiator - Fully understand how you are differentiated from your competitors.

    Once you have these basics, the rest is not far behind!
  • Posted by ReadCopy on 7/7/2005 at 11:24 AM Member
    If you are serious about bringing in a consultant to help with your branding, then seriously, we have some of the very best minds available to you right here.

    Just follow the link https://www.marketingprofs.com/ea/pfh_addco.asp

    Once you have seen the responses, you are under absolutely no obligation to hire someone.

    Good Luck

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