Know-How Exchange : Branding

There are many ways to publize a new offering. The press release is a good place to start. Not only will you want your current partners to be aware of this rebranding, it's important that anyone looking for a domain parking service knows as well. The press release would consist of three to four paragraphs describing your business, this service and a brief description of why this would be useful to new and existing customers, with the URL and tagline. It would then be sent to your advertisers, trade journals, technical magazines, and your contact list of customers and collegues.

Obviously, a new webpage on your site would specifically announce this service. The former page should be the launch page. It would have either the html version of your press release, or a link to download a PDF version.

You may want to consider having some active tie-in, such as a contest or special limit-time pricing offer. If you have (or would like to have) affiliates, this would be an excellent opportunity to give bonuses for sign-ups and extended contracts.