Question

Topic: SEO/SEM

How Effective Are Msn Banner Ads?

Posted by Anonymous on 7/20/2005 at 7:08 PM ET 250 Points
We consistenly run email marketing campaigns advertising current promotions to attract new customers to our satellite television distributorship in 6 different offices in three different states. If we place ads on the MSN Website...such as banner ads...large format ads...and change the format every week...can we do this in a geo-specific area that we cover and will we get more than the 1-2% average response of print, newspaper, radio and cable t.v. we are running now?
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RESPONSES

  • Posted by Pepper Blue on 7/23/2005 at 2:41 PM Accepted
    Hi Jimc,

    There are way to many variables to give a realistic answer, it's the old "it depends".

    My suggestion, what I would do for my customers, is to go to the MSN advertising site https://advertising.msn.com/home/home.asp

    There is a lot of information there, and if you don't find what you need such as response rates, contact a MSN ad rep, the contact information is available within the the above site.

    This is the best way to get realistic answers to your specific situation.

    I hope that helps.

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