Question

Topic: Strategy

The Effective And Efficient Strategy

Posted by Anonymous on 8/1/2005 at 1:30 PM ET 125 Points
i have the outlet in retail business. and i didnt have whole capital to invest my money in marketing. and i didnt allocate my money (in percentage) from revenue each month coz its all paid for the investor. how i can make the effective and efficient strategy to B2B and B2C? thanks
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RESPONSES

  • Posted on 8/7/2005 at 2:34 PM Member
    Sheldon is correct. I'm not sure what you're asking for either. However, I see two issues:

    First, your investors themselves should be concerned about marketing your business. Setting aside a percentage of revenue for marketing is critical. It is in their best interest to do this.

    Second, you need to develop a strategy for marketing your business. The funds you have do tend to direct the final outcome. Yet, you also need to develop the plan that is optimally right for your operational size and market, then consider budget.

    There are many resources on MarketingProfs about researching, segmenting and targeting your market, and devising a marketing strategy and action plan. I encourage you to search and learn.
  • Posted by SRyan ;] on 8/12/2005 at 2:03 AM Member
    No details?  Did you disappear?

    Okay, then.   Let me suggest that you learn some marketing basics.   Check out the MarketingProfs tutorial page for some great material.
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