Question

Topic: Taglines/Names

Name For Bundled Pricing Packages

Posted by Anonymous on 8/3/2005 at 3:10 PM ET 125 Points
I am working on making bundles of services for our customers. Some will be Telephone and Internet. The other will be Telephone, Internet, and Cable TV. The bundles will be one flat rate for a list of services. (Sort of "Al A Cart" pricing)

A competitor uses the names "Watch, Surf & Talk” and "Surf & Talk" for their bundles. I really like this, but do not want to use the same names as they are already used. What names for these packages can you come up with? There will be three levels under each.
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RESPONSES

  • Posted by ReadCopy on 8/5/2005 at 4:10 AM Accepted
    What do you make your money on? I think here in the UK, we make the money on the Phone, hence they want everyone to take phone service and the rest are almost given away, as your rural, your model might be different!

    In the case in the UK, as the phone is the most valuble asset to consumers, they focus on that.

    Talk Light
    Talk n Surf
    Talk n View
    Talk Premium (for all three)

    You my find that creatively this offers better choices too!

    Good Luck
  • Posted by chough on 8/6/2005 at 5:36 AM Accepted
    Chat, View & Click Choice (Entry Level)

    Chat, View & Click Select (Mid Level)

    Chat, View & Click Ultimate (High end)

  • Posted by SRyan ;] on 8/7/2005 at 7:33 AM Accepted
    I'd keep the service names clear instead of cute.

    "Internet, Cable and Calling Plans."

    Levels:
    Lite, Standard, and Premium.
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