Question

Topic: Taglines/Names

Need Tagline For College Admissions Firm

Posted by Anonymous on 8/15/2005 at 5:37 PM ET 500 Points
My logo relates to a bridge--it is literally a picture of a bridge. For my tagline, I am thinking of something related to crossing a bridge, bridging, connecting, it must tie into this concept of a bridge. I will be assisting, guiding, helping, students and families with all elements of the college admissions process in grades 7-12.

So far, I have...
Guiding students and families through the college admissions process (I like this but it does not relate to this bridge concept)
Guiding students and families across the bridge to college admissions (does this imply I am guaranteeing admission to college--if so, it doesn't work)
I need help!
Any ideas?

Thank you.
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RESPONSES

  • Posted on 8/15/2005 at 5:41 PM Member
    Along the lines of the ideas you've been tossing around thus far, I'd suggest:

    Helping you cross the college admissions bridge when you come to it.

    You've come to the college admissions bridge; we can help you cross it.

    Hope this helps!

    Best,
    Amanda

    Lucky Guppy Marketing
  • Posted on 8/15/2005 at 6:08 PM Member
    Hmmm. From my point of view, the "process" part of "college admissions" is implied.

    Here are some other suggestions, some of which use the words "college admissions process." These are rough ideas, and long winded ones at that, but hopefully they'll spark some ideas:

    Bridging the gap between your child and higher education.

    Your bridge over the murky waters of the college admissions process.

    You could wade through the college admissions process, or you could take the bridge.



    Best,
    Amanda

    Lucky Guppy Marketing

  • Posted on 8/15/2005 at 10:06 PM Member
    Tangentially, sure. But I think you're heading off into different territory with "navigate." I'll let you know if I think of anything else.

    Best,
    Amanda


    Lucky Guppy Marketing
  • Posted by ReadCopy on 8/16/2005 at 4:09 AM Member
    Slogans need to be precise, short (less than 10 words) and easy to remember, I think (and you may well disagree) that the brief we have been given is leading us towards a long and complex slogan, that will not be easily remembered and therefore will not work for you!

    Whats the name of the company ?

    Would a tagline like "connecting students with places" work ?

  • Posted by ReadCopy on 8/16/2005 at 4:11 AM Member
    I know you have this image of bridging VERY strongly in your mind, but are you actually bridging anything? Or simply acting as a guide through the process!
  • Posted by SRyan ;] on 8/17/2005 at 7:36 AM Accepted
    "The easiest route to the right college."
    "Your best route to the right college."
    "Reach your college destination."

    Leave "college admissions process" out of it. Big yawn. Who cares about the damn process? Remember the customer's GOAL.

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  • Posted by browncatfan on 8/17/2005 at 2:12 PM Member
    First of all, Cheryl's answer was very well stated.

    And I guess I'll be the one to say it: bridges are painfully trite, so why force one into a situation where it seems like less than a perfect fit anyway. Let the image speak for itself, or find a new stock photo!

    Your consumer benefit is better coneyed in a line like:

    Higher education. Lower stress.

    College applications without the chaos.

    Taking the confusion out of college admissions.

    College is hard work. College applications shouldn't be.
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