Everything begins with strategy. It guides every campaign you create.
A strong strategy begins with a thorough understanding of your customers and an analysis of your competition. It stems from a serious look at your organization's strengths, mission, and purpose. What role do you want to play in your market? What change do you want to create for your clients and customers?
Armed with that knowledge, you determine your overarching objectives, and you establish your position.
Strategy allows you to be confident that your campaigns are in alignment with your organization's core values and highest-level objectives.