HOW STRATEGY Fits Into Our Campaign Framework
OUR LATEST STRATEGY TRAINING COURSES
Understanding Your Competitors
To win in the marketplace, you need to know which competing products your customers are considering and why. In this course, you'll learn how to gather competitive intelligence and what to do with it.
Getting to Know Your Customers
Who are your ideal customers, exactly? Why do they buy from you? How big is your market? This course will teach you the basics of customer analysis and segmentation.
Collaborators are partners that can help your company achieve its objectives. Learn how to assess your current collaborators and how to identify opportunities for potential new ones.
Zeroing in on Your Company's Competencies
What are your organization's aspirations and resources and strengths and culture? What differentiates your products from the competition? Learn to assess what makes your company unique.