HOW STRATEGY Fits Into Our Campaign Framework

Everything begins with strategy. It guides every campaign you create.

A strong strategy begins with a thorough understanding of your customers and an analysis of your competition. It stems from a serious look at your organization's strengths, mission, and purpose. What role do you want to play in your market? What change do you want to create for your clients and customers?

Armed with that knowledge, you determine your overarching objectives, and you establish your position.

Strategy allows you to be confident that your campaigns are in alignment with your organization's core values and highest-level objectives.

OUR LATEST STRATEGY TRAINING COURSES

Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • New courses coming in 2020!

OUR FAVORITE STRATEGY FREE RESOURCES

Looking for more information? Explore this element by browsing these articles, webinars, and other free resources.