HOW STRATEGY Fits Into Our Campaign Framework

Everything begins with strategy. It guides every campaign you create.

A strong strategy begins with a thorough understanding of your customers and an analysis of your competition. It stems from a serious look at your organization's strengths, mission, and purpose. What role do you want to play in your market? What change do you want to create for your clients and customers?

Armed with that knowledge, you determine your overarching objectives, and you establish your position.

Strategy allows you to be confident that your campaigns are in alignment with your organization's core values and highest-level objectives.

OUR LATEST STRATEGY TRAINING COURSES

Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • COMING IN APRIL

    Understanding Your Competitors

    To win in the marketplace, you need to know which competing products your customers are considering and why. In this course, you'll learn how to gather competitive intelligence and what to do with it.

  • COMING IN JUNE

    Getting to Know Your Customers

    Who are your ideal customers, exactly? Why do they buy from you? How big is your market? This course will teach you the basics of customer analysis and segmentation.

  • COMING IN OCTOBER

    Enlisting Collaborators

    Collaborators are partners that can help your company achieve its objectives. Learn how to assess your current collaborators and how to identify opportunities for potential new ones.

  • COMING IN NOVEMBER

    Zeroing in on Your Company's Competencies

    What are your organization's aspirations and resources and strengths and culture? What differentiates your products from the competition? Learn to assess what makes your company unique.

OUR FAVORITE STRATEGY FREE RESOURCES

Looking for more information? Explore this element by browsing these articles, webinars, and other free resources.