HOW STRATEGY Fits Into Our Campaign Framework

Everything begins with strategy. It guides every campaign you create.

A strong strategy begins with a thorough understanding of your customers and an analysis of your competition. It stems from a serious look at your organization's strengths, mission, and purpose. What role do you want to play in your market? What change do you want to create for your clients and customers?

Armed with that knowledge, you determine your overarching objectives, and you establish your position.

Strategy allows you to be confident that your campaigns are in alignment with your organization's core values and highest-level objectives.


Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • Branding

    A brand is a value-generating machine. But actually generating revenue from that brand? That's not always easy. How much money your brand makes, and how valuable it becomes, is up to you and (more importantly) your customers. The key to success is knowing what your customers want... and delivering on it.

  • Value Propositions

    What unique value does your company offer customers? We're talking beyond taglines and other marketing language: what's at the very core of why your company exists? By focusing on your value proposition, you can keep your business on the right track (and growing).

  • Marketing Strategy

    Do you ever find that you're so busy planning, implementing, and tracking your marketing activities that you lose sight of what your actual strategy is? It's time to put your big-picture business objectives (and how to achieve them) into perspective. We'll show you how.

  • Marketing Fundamentals

    In today's hustle and bustle world, it's easy to forget that marketing is more than just creating content and crunching numbers (as important as those tasks may be). It's time to get reacquainted with the fundamentals and truly set yourself up to succeed.


Looking for more information? Explore this element by browsing these articles, webinars, and other free resources.