A well-designed email is more than just aesthetically pleasing—it demands more clicks and conversions, and drives performance for brands. However, many marketers believe that great design requires innate talent, a technical degree, or fancy HTML skills. The truth is, anyone can learn simple design concepts that encourage subscribers to take action.
In this PRO seminar, you'll learn the basic design process. We'll explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how any marketer—no matter what skill level—can use this foundation to create effective communications and improve the performance of their email marketing programs.