Using the AIDA model to guide a single prospect to purchase just doesn't work anymore. B2B buyers are now bigger teams with people at all different stages and with varying access to information. And marketers are charged with winning over more of them than ever to meet their goals.

So how do we help each member of the buying team arrive at the same conclusion about our products, when most decisions happen behind the scenes?

Join us to learn how to:

  • Identify the three most common roles in play on 90% of buying decisions
  • Write microcopy that can turn would-be detractors into helpful champions
  • Proactively answer the objections your prospects would never tell you they have
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  • Date: November 8, 2018
  • Length: 60 minutes
  • Presenter: Daniel J. Murphy
  • Sponsor: Drift
  • Topic: Demand Generation
  • Price: $0


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Dan Murphy is the director of product marketing at Drift. He has previously worked in demand generation, marketing operations, and conversational marketing.


Sponsored by Drift
Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now.