Convert Your ABM Targets With Personalized Content

B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actually look like? And how do you make it happen?

Terminus, a leading ABM software brand, is actually practicing what they preach. And in this webinar, we'll demonstrate how they're delivering human-to-human engagement at scale. You can then apply those ideas to find your own success with key account engagement.

You'll learn how to:

  • Scale content destinations for outreach on one-to-one, one-to-few, and one-to-many
  • Measure engagement beyond vanity metrics
  • Get sales to use your content


Brandi Smith

Brandi Smith is the co-founder of Toronto ABM Summit and Uberflip's VP of demand generation, where she leads the development and execution of demand generation programs and ABM strategies.

Shauna Ward

Shauna Ward is the content marketing manager at Terminus, where she creates memorable content experiences and educates the market on ABM. Prior to Terminus, she managed social media at Salesforce Pardot.


Sponsored by Uberflip
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals.
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  • Date: November 15, 2018
  • Length: 45 minutes
  • Presenter: Brandi Smith, Shauna Ward
  • Sponsor: Uberflip
  • Element: Communications, Analyze
  • Topic: Account-Based Marketing
  • Price: $0


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