The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

In this webinar, you'll learn:

  • What agile event programs are and why they're essential
  • Strategies and tools for building agile event marketing
  • How to scale agile event programs without losing brand integrity or valuable data
  • Steps you can take right now to introduce agile event marketing into your business
Rate this

KEY DETAILS

  • Date: March 19, 2020
  • Length: 60 minutes
  • Presenter: Amy Barone, Sasha Pasulka
  • Sponsor: Splash
  • Element: Plan, Analyze
  • Topic: Events
  • Price: $0

REGISTRATION

Already a MarketingProfs subscriber? Sign in to make registration easier.
Already registered? Sign in to access the event.

TERMS & CONDITIONS

By registering for this Sponsored Webinar, I agree to become a MarketingProfs subscriber (if I'm not one already) and receive editorial and marketing emails. I can change my email preferences at any time on the My Account page or unsubscribe using the link at the bottom of any email.

I've read and agree to all the Terms of Use and understand the Privacy Policy.

Please check the box to continue.

THIS SPONSORED WEBINAR FEATURES:

Amy Barone is chief strategy officer of Splash, where she leads teams in building product, messaging, and marketing programs. With 20 years of experience in the event marketing industry, she is recognized as an innovative leader in the space.

Sasha Pasulka is senior director of product marketing at Splash, where her goal is to help people unlock the power of in-person events. Prior to Splash, she led global product marketing teams at Tableau and Integrate.

SPONSORED BY:

Sponsored by Splash
Splash champions the next era of event marketing by helping businesses market, measure, and scale their programs. Their platform empowers teams to design on-brand, measurable, and compliant event marketing programs that are easily integrated with other business systems and deliver exceptional experiences.