In this webinar, Jason Miller, former head of content at LinkedIn and former head of brand at Microsoft, shares a playbook for leveraging the powerhouse combination of search and social to drive demand generation.
Using LinkedIn—an often-underutilized yet powerful marketing tool for B2B organizations—as his example, Jason will let us in on a behind-the-scenes story of one of LinkedIn's most successful demand gen campaigns.
You'll get a first-hand look at the lessons learned from doing more with less and leading with brains over budget.
Join us to learn:
- How to create one piece of content that can fuel search and social for up to a quarter or longer
- Best practices for driving results by using LinkedIn with both organic and paid efforts
- How to supercharge your demand gen with the power of search and AI
- Date: August 18, 2020—2:00 PM ET
- Length: 60 minutes
- Presenter: Jason Miller
- Sponsor: Workfront
- Element: Strategy
- Topic: Demand Generation
- Price: $0
THIS WEBINAR FEATURES:
Jason Miller is a former head of brand marketing at Microsoft and a former global head of content + social marketing for LinkedIn. He's a digital marketing instructor at UC Berkeley and the author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing Up to 11.