The Modern Marketer's Guide to Lifecycle Marketing

Today's marketers can no longer rely solely on traditional lead and funnel management for long-term growth and value. Whether you're a small business, mid-market, enterprise, or anywhere in between, every touchpoint in the entire customer lifecycle is crucial. A lifecycle marketing approach maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences.

Join us to learn:

  • Why it's essential to shift from funnel to lifecycle marketing—and how to do it
  • Four best-practices for improving and automating your customers' holistic buying experiences—from acquisition to advocacy
  • Real-world business examples that prove the value of this essential marketing approach


David Greenberg

David Greenberg is the CMO at Act-On and a self-proclaimed brand loyalty enthusiast who has 20+ years of marketing leadership experience.

LinkedIn: David Greenberg


Sponsored by Act-On Software
Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: David Greenberg
  • Sponsor: Act-On Software
  • Topic: Marketing Strategy
  • Price: $0


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