Three Ways Marketing Can Drive Real Business Impact

Marketers are trying to build brands and drive demand in a tumultuous business environment. Distributed and remote teams need to work effectively and cross-functionally, but a fluid environment and shifting strategies make it challenging to pull off. How can you transform the way Marketing operates and demonstrate its real business impact and value?

In this webinar, we'll highlight a case study from Poly, a company born in 2019 from Plantronics and Polycom. We'll discuss how it transformed and empowered its teams to survive, thrive, and add value after COVID-19 hit.

Join us to learn how to:

  • Develop operational agility and business responsiveness
  • Make speed and efficiency a pillar of your department
  • Better align with teams and stakeholders to ensure your team is focused on the right work


Erica Gunn

Erica Gunn is VP of product marketing at Workfront, where she's accountable for go-to-market strategy, analytics, and more. Her expertise in enterprise portfolio and resource management and strategic planning has allowed her to help a variety of organizations (including Nordstrom and The Gates Foundation) achieve strategic goals.

Jenifer Salzwedel

Jenifer Salzwedel is senior director of marketing operations and enablement at Poly, where she leads a team that oversees more than 100 martech solutions, enabling marketers globally. She has been a leader in marketing operations for more than two decades, driven by a passion for tackling tough marketing challenges.


Sponsored by Workfront
Workfront is the platform for enterprise work management. It effortlessly connects people and teams and allows you to see and analyze factors like resources and outcomes. Workfront has helped thousands of companies, including Cisco, Comcast, and Fossil, transform their business to increase revenue, improve customer experience, and reduce costs.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Erica Gunn, Jenifer Salzwedel
  • Sponsor: Workfront
  • Topic: Marketing Strategy
  • Price: $0


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