B2B Forum by MarketingProfs, Nov 2–4
The B2B Forum Program is out! Inspirational keynotes. Insightful speakers. Career-boosting sessions and workshops. Is this the best program from the last 20 years of #MPB2B? You tell us. See what's waiting for you at B2B Forum, live in Boston, Nov 2–4. And then get your ticket for 20% off before prices increase!
COMING UP
Campaign Management Friday Forum
Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about. Sponsored by Wrike.
From Idea to Post in 15 Minutes: Building a Repeatable AI Social Media System
Blank page? Not anymore. Learn how to combine Canva's AI tools with a Brand Voice Builder to go from idea to published post in minutes—without sounding like everyone else. A repeatable system you can use immediately.
You're Not Asking Enough of Your Merch
Your merch program is working harder than you think—or it should be. Join us to discover how smart brands use merch to move leads, retain customers, and build real loyalty. Sponsored by Stran.
Building Marketing Automation with AI and Google Workspace
No IT ticket. No dev team. No problem. Phoenix Harvey built a fully automated workflow inside Google Workspace using everyday tools–like Forms, Docs, and Sheets–plus AI as her coding partner. Learn how to do the same with your own repeatable workflows.
Cross-Channel Attribution That Drives Growth
Last-click attribution is only telling part of the story, and the missing chapters could be costing you budget and credibility. Join us and finally see what's really driving growth across every channel. Sponsored by StackAdapt.
Training AI on Your Brand
How can you turn AI from just another tech tool into a reliable, on-brand marketing teammate? Train it on your brand! Join us for this free mini workshop as author and content marketing strategist Erika Heald shows you the exact steps—not high-level theory. You'll learn how to use structured inputs and repeatable workflows to get AI on point, so your whole team can get up and running immediately.
Using AI to Understand Buyers and Build Better Campaigns
Most marketers use AI to write faster. This session shows you how to use AI to think smarter. Walk through a real workflow—from voice-of-customer research to buying-committee mapping to campaign planning—with actual tools and prompts.
From Idea to Live App: Vibe Coding for Marketers
What if you could build your own marketing tools without writing a single line of code? With vibe coding, you describe what you want in plain English and AI handles the build. Watch a Chrome extension go from idea to live product in real time.
Pipeline Growth & Alignment: Practical Playbooks for Unified Revenue Teams
More pipeline. Better alignment. Smarter growth. Get the playbooks, workflows, and frameworks you need to move faster—from content that Sales actually uses to customers who are ready to buy again. Sponsored by ZoomInfo.
Planning and Preparation for Effective Agentic AI
If you're babysitting the machine, you're not using an agent. Chris Penn maps the five levels of AI enablement and shows you how to delegate real marketing work—like building an email campaign from scratch—to AI that runs autonomously.
MarketingProfs B2B Forum
B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?
RECENT EVENTS
Building (and Actually Using) an AI Sales Coach That Closes Deals
B2B marketers are asked to drive revenue. Here's how AI helps. Learn to build a custom sales bot that can help you handle objections in real time and close deals faster—even if you've never thought of yourself as a salesperson. Free session from the AI Use Cases for Marketers series, sponsored by AdRoll.
Building (and Actually Using) an AI Sales Coach That Closes Deals
B2B marketers are asked to drive revenue. Here's how AI helps. Learn to build a custom sales bot that can help you handle objections in real time and close deals faster—even if you've never thought of yourself as a salesperson.
Build the Brain, Then the Agents: How B2B Marketing Leaders Turn AI Into Real Pipeline
Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle. Sponsored by Interrupt Agents and Glean.
7 Ways to Avoid a Boring Webinar
Webinars have become one of our most important channels to engage audiences and drive pipeline. Yet many companies are still delivering boring PowerPoint presentations with no personality and no connection to their audience. It's time to make your webinars more approachable, more authentic, more human, and more fun. Register now and learn how. Sponsored by ON24.
Fundamentals of Message Design: Increasing the Chances You Get a Yes
Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote from our Foundations for Marketing Success PRO series, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.
Fundamentals of Message Design: Increasing the Chances You Get a Yes
Do you want your content, campaigns, and pitches to convert more reliably? Who doesn't! In this closing keynote, Tamsen Webster reveals why traditional approaches to persuasion may be holding you back from getting the "yes" you want from customers and clients—and the high-converting framework that drives action.
You're Sitting on a Content Goldmine Nobody Can Find
Your content library is bigger than ever—so why can't buyers find what they need? Discover how AI can activate your existing content, align your revenue teams, and prove the impact of every asset. Stop creating more. Start making what you have work harder. Sponsored by Allego.
What Game Theory Can Teach Marketers About Winning
When you understand how people make decisions and apply that to your marketing, you're more than communicating—you're anticipating! Join Christina Garnett for a look at game theory, behavioral science, and how to use these ideas to think several moves ahead.
Content Marketing Friday Forum
B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act. Sponsored by Canto.
Reduce Stress With a 3x5 Content Strategy Framework
Too many topics. Too many channels. Too many goals! If you're drowning in complexity, join Lee Densmer for this 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team demands.
How to Improve AI Visibility With Press Releases and Syndicated Articles
AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that. Sponsored by Notified.
Social Media Marketing Fundamentals That Still Drive Revenue
It's time to renew social media marketing as a credibility engine, not just a content channel. Join Brooke Sellas for a structured, human-centric approach to social engagement that builds brand credibility and buyer confidence, strengthens brand trust, and supports revenue.
Designing for ROI: Strategic Planning for More Output, Not More Activities
Good strategy isn't about doing more; it's about accomplishing more with the fewest actions possible. Join Devin Bramhall to discover how to identify your brand's unique benefits, create high-output execution plans, and break free from the same "to-do list with a timeline" that your competitors run.
The Brand Renaissance in B2B
How do you improve conversion efficiency, lower acquisition costs, and strengthen paid media outcomes in B2B? With a strong brand! Discover how a combination of branding and targeted marketing can help you land on your prospects' shortlist of preferred vendors in this free webinar. Sponsored by StackAdapt.
Trust and Building Trust
There's one thing in marketing that technology can never replace, and that's TRUST. Discover how to build relationships and increase buyer trust in your brand with a human-centric approach to marketing. Ashley Faus leads this free opening keynote session from our Foundations for Marketing Success PRO series.
Trust and Building Trust
Tools and trends come and go, but one thing doesn't change: trust! Join Ashley Faus for this opening keynote to explore how to build and maintain trust throughout the audience journey. She'll share frameworks for creating human-centric marketing, honing your point of view, and building trust at scale.
Customer Experience Friday Forum
Customers are the cornerstone of every business. So, to be successful, your CX needs to be top-notch. Join us for three expert-led sessions that will help you optimize your customer journey and effectively capture your customer's voice—all in the AI era. Sponsored by SurveyMonkey.
Your Top Event Trends for 2026
A great event is the marketing experience your attendees remember long after the lights go out. Discover the hottest event trends of 2026 backed by Cvent's most recent data. Sponsored by Cvent.
Microsoft Copilot AI With Pam Didner
Stuck using Microsoft Copilot while all the AI talk and tutorials are seemingly focused on those other tools? Don't think of it as a limitation—think of it as an opportunity! Join Pam Didner for this Ask an Expert: Group Edition to ask all your burning questions about how to navigate and make the most of this enterprise go-to AI tool.
Is Your Customer 360 Actually AI-Ready?
Is your Customer 360 unable to keep up with AI? Discover what leading businesses are doing to modernize their Customer 360 programs to take advantage of AI's personalization, efficiencies, and automation. Sponsored by Snowflake.
Scaling Insights: Turning Your Team Into AI-Empowered Data Analysts
Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.
Accelerate Analysis: Using AI to Surface Patterns, Trends, and Growth Opportunities
Make AI your powerful analytical partner! Zontee Hou shows how AI can reinforce your strategic thinking and add real business value. Learn how to use AI to accelerate data analysis, reveal impossible-to-spot patterns, and help find overlooked marketing opportunities.
Clean Data, Clear Decisions: Fixing Data Hygiene and Closing the Gaps
You can't make data-driven decisions if your data is messy, incomplete, or stuck in silos. Join Zontee Hou to learn how to tackle the unglamorous but essential task of fixing the data issues that undermine insights, identify critical data gaps, and create a roadmap to better data hygiene.
How to Build an AI-Optimized Content Strategy (Without the Overwhelm!)
Do AI answer engines trust your brand? Discover how to build an AI-ready content ecosystem—without overhauling your content strategy—to strengthen your brand's authority. You'll leave knowing how to get your brand discovered, evaluated, and trusted by answer engines with this free webinar. Sponsored by Notified.
From Guesswork to Growth: Build a Data-Driven Marketing Framework That Drives Impact
Most B2B marketing teams claim to be data-driven, but still struggle with unclear priorities, misaligned metrics, and dashboards that don't inform real decisions. Zontee Hou shows you how to build a strong data-driven foundation that makes data strategically relevant and drives business goals.
AI Friday Forum
Stop chasing perfect prompts. Learn how to design AI-powered workflows that scale—from using agents for specific tasks to activating content with measurable ROI to architecting smart human-AI handoffs that drive consistent results. Sponsored by Allego.
