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The Future of Public Relations

by Beth Harte

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A Real Blind Spot For Too Many Email Marketers

by Stephanie Miller

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Vanilla Ice Marketing: Stop and Listen

by Lauren Fernandez

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The Beverage Glass: Half Empty Or Half Full?

by Ted Mininni

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Planet Hollywood Resort & Casino: Social Media, FUN and ROI

by Beth Harte

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Long Tail Vs. The Blockbuster

by Paul Barsch

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Introducing 'The State Of Social Media Marketing' Report

by Beth Harte

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Here We Go Again: Another Juicy Packaging Refresh

by Ted Mininni

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Despite this past year's disastrous repackaging effort by Pepsico for its top-selling Tropicana juice brand, it appears that Coca-Cola is poised to intro its own repackaged juice Minute Maid. Recent events might give some companies pause, but not the intrepid Coca-Cola. According to Coca-Cola, the refreshed packaging will enable the ... more
The Power of Pink: The Pink Glove Dance

by Elaine Fogel

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Facebook Is The New AOL

by Leigh Duncan-Durst

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Coupon Crazed Christmas!

by Jeanne Bliss

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Internet coupon site was up from a year ago on Cyber Monday. was up from last year. reported their traffic had increased by receiving nearly 16,000 visitors an New entrant into the coupon arena, Groupon.com , where local merchants offer coupons that are realized when enough people go on line ... more
5 Reasons Why Online Sales Aren't a Bigger Share Of The Holiday Pie

by Allen Weiss

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Wedding Photographer Uses Facebook to Market Business

by Paul Chaney

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Inc.com recently that 91 percent of Inc 500 companies are using social media in some Not only are large corporations beginning to get social media, small businesses are as well. As a case in point, Austin, Texas, wedding and portrait photographer Dustin uses to effectively market his For his wedding ... more
11 Smart Marketers Shared Their 2010 Predictions

by Beth Harte

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Look Beyond The 9-5: Job Versus Career

by Lauren Fernandez

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How To Work With Online Content Producers

by Beth Harte

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Godiva: Seizing a Golden Moment.

by Ted Mininni

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Using Email Marketing To Create Buzz About Cyber Monday Sales

by Ann Handley

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Giving Thanks

by Beth Harte

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Thought Leadership: It's Not About The Writing

by Ann Handley

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Mojitos As a Social Object: How a Miami Realtor Uses Social Media To Build Her Business

by Paul Chaney

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Ines Hegedus-Garcia is a real estate agent in Miami, Florida, who uses a number of social media tools to market her business. "I use a variety of applications to reach different groups of people," says Garcia. "Some inhabit one social network such as Facebook, for example, while others are active ... more
Get Over It; We're All Content Channels Now

by Mack Collier

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Are Email Preference Centers Worth It?

by Stephanie Miller

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Innovation Matters: Balancing Sustained Versus Disruptive Innovation

by Ann Handley

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Cash-for-Grades Fundraiser Just Another Marketing Incentive

by Elaine Fogel

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