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Besides Wall Street bankers, the poor of the world need access to financial too. But loaning money to individuals lacking credit history and formal employment can be a dicey proposition. Indeed, pitching financial services to people in the rural hinterlands takes effort, patience, and a tolerance for risk. It also ... more

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A year ago, we held the first Digital Marketing near Scottsdale, Arizona. That first event proved to be so successful (and so much fun!) that we decided to make it an annual event. In fact, the second Digital Marketing Mixer takes place this month in We called the inaugural event ... more

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I had two crummy telephone experiences recently -- both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So why would organizations risk so much by placing ... more

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Why do women and men do what they do or say what they say? If marketing to women is a "science," this question gets to the "art" angle that may too often be neglected. Isn't it a bit ironic that marketers are most likely to use the route in reaching ... more

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Let's have a show of Who attended last week's virtual Digital Marketing I know a lot of you did, and thanks for coming. It was an amazing event (and don't worry, if you missed the September 16th event, the whole thing is still available On One of my favorite sessions ... more

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We all know what brands are. But what are "megabrands"? A recent Brandweek article tackled this topic recently, and I think they did a masterful job of explaining what a megabrand is, and what it As the article, What Makes a ," points out, most people, if asked about what ... more

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For jaded consumers who think their concerns aren't heard or responded think again. In a recent Advertising Age Marketers Answer Call to Eliminate High-Fructose Corn ," grassroots concerns are leading to food manufacturers reformulating their products without the popular Nutritionists have long expressed concern over the dietary implications of high-fructose ... more

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Remember my recent post about having social media rejection syndrome? Well, did I ever learn a lot! It seems that most of the people who commented here at the Daily Fix, and in my LinkedIn discussion groups, use this social networking tool similarly. And, it's not what I had anticipated. ... more

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Imagine it is New Years Eve 2011, just two short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in social Its now 2011 and everyone in your company has ... more