Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Digital asset management software can put an end to many day-to-day frustrations—from not finding files, to not being unable to send them because they're too large, to mistakenly using outdated images, and on and on... more
Agency life isn't what it once was. No, I'm not making yet another Mad Men reference. I'm talking about how agency life has changed in just the last two decades. more
A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make sense for your organization? more
Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense. more
Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. more
Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has these crucial skills. more
Don’t assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses. more
US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways for marketers. more
Marketing decisions based on knowns—truth, facts, and evidence—are far more likely to succeed than those based on hopes, wishes, and mythology. more
To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority. more
Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change? more
Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can throw off your messaging and make you look unprofessional. more
Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, and advertising of TV brands? more
Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing. more
Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. more
Today's savvy marketers strive to balance inbound and outbound tactics in their efforts to increase brand awareness, drive demand, and retain customers. more
Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes? more
Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So, maybe it's time to abandon that goal and get a new one. more
A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. more
The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? more
By taking a granular look at how consumers interact with your brand, you can make the customer experience easier and parlay seemingly insignificant interactions into a big win. more
Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be tied back to ROI. more
Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? more
You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. more
Marketing automation systems can help you simplify your workflow—but they don't enable the kinds of "small meaningful gestures" that are the basis of strong relationships. (They should.) more
MarketingProfs uses single