Hug Your Haters
- Jay Baer
- Jennifer Kelly
- Thu, Jan 12, 2017, 12pm ET
- 60 minutes
Haters aren't your problem … ignoring them is.
In this eye-opening and hilarious presentation, New York Times best-selling author Jay Baer reveals brand-new, proprietary research into why and where your customers complain. If it feels like there are more complaints than ever, and that you're spending more time and money dealing with negativity and backlash, you're right. But the rise of customer complaints is actually an enormous opportunity.
In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business.
Jay Baer is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker, and the best-selling author of five books including Hug Your Haters. Jay has advised more than 700 companies since 1994, such as Caterpillar, Nike, Allstate, and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.
Who Should Attend?
Marketers, customer service professionals, and anyone who wants to understand how to embrace complaints to keep customers and expand their business.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Understand the two types of haters and why they complain
- Apply specific frameworks for exactly how to answer private and public complaints
- Measure customer service the right way
As a special bonus, 10 lucky winners will be chosen at random to win a signed copy of Jay's book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.