How to Personalize Content Experiences at Scale
- Randy Frisch
- Laura Forer
- Tue, Feb 6, 2018, 1pm ET
- 45 minutes
In order to stay competitive, B2B marketers need to create increasingly personalized experiences to match the evolving expectations of their customers.
Join us for How to Personalize Content Experiences at Scale to learn how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. You'll hear real-life examples and get a framework for arming yourself and your marketing team to deliver greater personalization and memorable content experiences to your customers—at scale!
To follow the conversation on Twitter, use the hashtag #CONEX.
Randy Frisch is president and CMO at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every stage of the buyer's journey. His focus is to understand customer needs and provide solutions which simplify access to content in today's digital era.
Who Should Attend?
Marketers who want to stand out from the competition by personalizing their content to their customers' journey.
What Will You Learn?
- Why personalization is more important to B2B marketers than ever before
- How content fuels personalization—and approaches to develop, optimize, and organize your content
- How to deliver truly relevant content to customers and prospects, across channels, content formats, and touchpoints
About Our Sponsor:
Uberflip is the first to bring remarkable content experiences for marketing, demand generation, and sales to one platform; helping marketers create, manage, and optimize their content so that it can be fully leveraged across the organization at every stage of the buyer's journey. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals.