Identity Resolution for Personalization at Scale
- Dwight Green, Jon Tallman
- Laura Forer
- Tue, Aug 14, 2018, 1pm ET
- 45 minutes
Do you find yourself constantly choosing between large-scale communications and personalized campaigns? It doesn't have to be this way. You can get the best of both worlds.
By leveraging the power of identity resolution, you'll gain a cohesive picture of clients and prospects (even though they may interact with your brand from multiple devices throughout a buying cycle). Then, armed with this data, you'll be able to create customized communications at any scale.
Join us for Identity Resolution for Personalization at Scale to hear how you can channel your inner-data nerd to automate and improve campaigns by leaps and bounds. Walk away with winning strategies you can implement right away.
To follow the conversation on Twitter, use the hashtag #personalizationatscale.
Dwight Green is a strategy, product, and market development executive with an extensive record driving monetization across data-driven marketing, media/advertising, and technology. He serves as VP of strategy and market development at FullContact and has held senior executive posts at Nielsen, Kantar/TNS Media, and Deluxe Corporation. He has also managed a large roster of strategic advisory clients and led profitable entrepreneurial ventures.
Jon Tallman has an extensive data pedigree by way of Datalogix and subsequently Oracle Data Cloud, where he spent time managing both the Targeting and Causal Measurement product lines in addition to driving new revenue growth through operations and systems design. He has 14 years of experience in managing and developing products across digital media and data platforms.
Who Should Attend?
Marketers who are looking to improve their customer data and create better, more personalized campaigns from it.
What Will You Learn?
- What identity resolution is and isn't, and why it must be part of your marketing strategy
- How to use identity resolution to scale personalization
- Why having unique enrichment data alongside your identities is important in order to effectively leverage different channels
About Our Sponsor:
FullContact is the world's open, cloud-based identity resolution and insights platform that enables people to fully identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives, enabling deeper understanding and empathy in every interaction.