Take 10: YouTube Advertising in 7 Easy Steps
- Michael Miller
- Fri., Oct. 15, 2010, 11am ET (8am PT)
- 10 minutes
If there was a straightforward system for going viral, we'd all be millionaires. Instead, most of us are finding it takes ingenuity, practice and a good amount of work to produce a video worthy of viral spread. And even then, there's no guarantee that people will watch it.
Until now. YouTube advertising allows us to capitalize on what we've learned through the years from Google AdWords campaigns to push our video starlets into the viral spotlight. Join online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Design your YouTube Promoted Video ad
- Select your search keywords
- Set a maximum ad budget
- Add call-to-action overlays (the only YouTube feature available that enables you to link to your website from a YouTube video)
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.