Take 10 Author Series: How to Win Big with Content Marketing
- David Meerman Scott
- Fri., Sep. 23, 2011, 11am ET (8am PT)
- 10 minutes
Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with David Meerman Scott covers key ideas and best practices for content marketing from his best-selling book, The New Rules of Marketing and PR, plus a few exclusive tips that David saved just for MarketingProfs members.
The rules of marketing have changed—it's no longer about shilling products and services. In the new marketing world, you are what you publish. If your content is engaging, relevant, and informative, that's how your audience will perceive you. Marketers today need to create and share content that is informative, inspiring, and, above all, truly valuable.
In this Take 10 Author Series webcast, marketing strategist David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content regularly. He also discusses the ROI of content marketing, how to get into a "real-time" mindset, and why you need a journalist on your marketing team. Finally, he recommends how to up your game by drawing inspiration from people, organizations, and industries that are totally different from you and yours.
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of seven books published in more than 30 languages. His book The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly was on the BusinessWeek bestseller list for 6 months and published in more than 25 languages. New Rules is now in its third edition. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His other popular books include Marketing Lessons from the Grateful Dead (written with Brian Halligan) and Real-Time Marketing and PR.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Why you are what you publish
- Why your content shouldn’t be all about you
- Why you should hire a journalist for your marketing team
- What the ROI of content marketing is
- How to up your game by taking cues and from completely different industries
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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