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Take 10: How to Effectively Use Traditional Marketing in the Digital Age

Elaine Fogel
Fri., April 6, 2012, 11am ET (8am PT)
10 minutes

Research shows that a multichannel approach to marketing can boost response rates by as much as 143%. With social media and online marketing being all the rage these days, it's easy for marketers to forget just how valuable print can be in complementing their digital marketing efforts.

In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy.


Elaine Fogel is president and CMO of SOLUTIONS Marketing & Consulting LLC, a boutique marketing and communications agency that works with nonprofit organizations and businesses. In addition to writing, consulting, and serving clients, she is also a professional speaker who gives presentations and workshops on branding, marketing, customer service, and cause marketing topics.

Who Should Attend?

If you are a marketer who wants to better understand the benefits of using direct marketing in your multichannel marketing efforts, this Take 10 is for you!

What Will You Learn?

  • Why relying solely on digital marketing channels can lead to missed opportunities
  • How to best incorporate direct marketing into your marketing mix
  • Which print channels are best for multichannel campaigns

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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