Five Common Pricing Roadblocks (and How to Get Around Them)
- Heidi Cohen
- Matthew T. Grant
- Thu., Mar. 21, 2013, 12pm ET (9am PT)
- 90 minutes
Pricing is tough. It has a direct impact on your business's ability to make money. Compound that with today's ever-connected consumer, and you're facing a challenge. Pricing no longer happens in a vacuum and requires on-going modification to keep you competitive.
This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ.
Heidi Cohen has over 20 years in direct and digital marketing experience across diverse product categories encompassing soft goods, highly regulated financial services, entertainment-related products, and craft-oriented offerings. Heidi simplifies the complex concepts behind today's evolving marketing challenges.
Who Should Attend?
If pricing a product or service is a part of your job function, you will not want to miss this PRO seminar!
What Will You Learn?
- How to effectively price your offering based on cost dynamics
- Three pricing factors every company must take into consideration
- Seven steps to improve your pricing methods
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.