Segmentation

Segmentation: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.
  Customer Communications, Direct Marketing, Marketing Communications, Marketing Smarts, Segmentation
• Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more.
  Gen Z, Marketing Smarts, Marketing Strategy, Millennials, Segmentation, Targeting
• Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience.
  Customer Insight, Data, Marketing Smarts, Segmentation, Targeting
• Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
  Brand Management, Experiential Marketing, Marketing Smarts, Marketing Strategy, Segmentation
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]by Matthew Grant
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
  Advertising, B2B Marketing, Content, Customer-Centric, Data, Digital Marketing, Marketing Smarts, Segmentation, Technology
• The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]by Matthew Grant
  In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
  Branding, Community, Demographics, Marketing Smarts, Segmentation, Websites

Segmentation: Online seminar broadcasts from the best minds in marketing

• Five Common Pricing Roadblocks (and How to Get Around Them)with Heidi Cohen
  This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ.
  Marketing Strategy, Pricing, Segmentation
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)with Michael Goodman, Anna Talerico
  Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
  Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• Actionable Web Analytics: Unleash the Marketing Power of Your Web Datawith Avinash Kaushik
  You don't necessarily need MORE data about your online visitors' behavior... you need to pinpoint the data that will help you make better marketing and design decisions. Getting it might not be as painful as you think.
  Customer-Centric, Marketing Tips, Metrics, Segmentation, Testing, Web Analytics, Websites
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and Morewith Regina Brady
  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
  Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse Consumerswith Gail Z. Martin
  Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?
  Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• Using e-Metrics to Optimize Your All-Around Marketing Strategywith Jim Sterne
  Online marketing professionals have been monitoring the success of their websites for a little over ten years now. They have been using the Internet to test alternatives in marketing strategy, messaging, positioning, offers, promotions and more. Today, these techniques can be directed at the offline world as well.
  Customer Behavior, Marketing Strategy, Online Marketing, Positioning, ROI, Segmentation, Web Analytics, Websites
• Tighten Up Your Marketing Plan: The Nuts and Bolts of Market Segmentationwith Allen Weiss
  Do you really know how to do market segmentation? It's the foundation of a sound marketing plan, and many companies are getting it all wrong. This is our 100th online seminar, and we're celebrating by bringing MarketingProfs founder and CEO Allen Weiss to share all he knows about this important topic. And there's a surprise at the end!
  B2B Marketing, Customer Behavior, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Segmenting the Hispanic Market: What the Numbers Really Meanwith Blaire Borthayre
  The Hispanic population has become a powerful economic force in the United States. These 43 million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals.
  Advertising, Hispanic Marketing, Marketing Tips, Measurement, Segmentation, Targeting
• Customer-Centric Communications: It's All Different Nowwith Jeff Krawitz
  People listen when you speak their language about things they value. In MarComm, it’s our job to do that, one customer at a time; it's simple if you have two or three customers. It gets a bit tricky when you have a few thousand or more.
  Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Positioning, Segmentation, Writing
• Personas 1: Breakthrough Customer Insight for Product, Website Design and Morewith Tamara Adlin
  Presenter Tamara Adlin will provide a variety of examples, illustrating the different benefits of implementing a personas program. She shows which marketing objectives personas support, and will help you identify whether a personas program would be a good fit for you.
  Collaboration, Customer Experience, Personas, Segmentation, Website Design

Segmentation: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Build a Twitter Following in a WeekReleased on 8/20/2010 with Megan Leap
  In just 10 minutes, learn proven techniques to significantly grow your Twitter following in less than a week. Whether you want to grow a personal or business Twitter account, this webcast is packed with everything you need to know to dramatically increase your Twitter reach.
  Community, Marketing Tips, Segmentation, Take 10, Twitter

Segmentation: Marketing downloads for the busy professional

• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  Community, Customer Behavior, Facebook, Segmentation, Smartphones, Social Networking
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing