Marketing Inspiration

Marketing Inspiration: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
  Data, Marketing Inspiration, Marketing Smarts
• Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life ...
  Marketing Inspiration, Marketing Smarts, Reputation Management
• Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).
  Marketing Inspiration, Marketing Smarts, Marketing Strategy, Marketing Tips
• Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."
  Management, Marketing Inspiration, Marketing Smarts
• Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.
  Branding, Marketing Inspiration, Marketing Smarts, Marketing Strategy, Small Business
• Everybody Writes... Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
  Content Marketing, Content Strategy, Copywriting, Marketing Inspiration, Marketing Smarts, Writing
• The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Market Research, Marketing Inspiration, Marketing Smarts
• Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how ...
  Content, Content Marketing, Corporate Blogging, Marketing Communications, Marketing Inspiration, Marketing Smarts, Marketing Strategy, New Media, Public Relations, Thought Leadership
• Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.
  B2B Marketing, Content Marketing, Creativity, Google+, Marketing Inspiration, Marketing Smarts, MarketingProfs Events
• No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew Grant
  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
  Brand Management, Collaboration, Creativity, Feedback, Management, Marketing Inspiration, Marketing Smarts