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Marketing Inspiration: How-to articles covering the latest marketing tactics, tips, and strategies.
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Top 10 Typography Trends of 2018 [Infographic]Laura ForerTypography can be a fun and functional way to showcase your brand. Check out this graphic for 10 inspiring font and typeface ideas and trends you can explore this year.
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Creative Trends We'll Be Seeing More of in 2018 [Infographic]Laura ForerGive your eyes a treat and find design inspiration with this visual guide to current creative trends.
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Digital Trends 2018: Are Brands and Customers on the Same Page? [Infographic]Laura ForerWith all the new digital technologies available, it can be difficult for brands to know what to focus on. But the reality is that consumers may not be ready for ...
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10 Tips to Organically Market Your Brand on Instagram [Infographic]Laura ForerAlthough you can pay to promote your brand's Instagram's posts, it is also possible to grow an Instagram account organically. These tips offer ideas for how to keep followers engaged ...
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What Makes a Great 'About Us' Page [Infographic]Laura Forer"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to ...
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15 Tips to Help You Write Faster [Infographic]Laura ForerReady, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.
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Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]Laura ForerAugmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands ...
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Email Design Trends: Past, Present, and Future [Infographic]Laura ForerFrom rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the ...
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How to Build Your B2B Marketing Empire From the Ground UpRob ZaleskiWhat do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?
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Hackathons Break Up Work Monotony and Inspire InnovationPete BernardoWork environments can become stagnant and monotonous. Hackathons, however, can break up the monotony and foster innovation from employees. In turn, that innovation strengthens the company.
Marketing Inspiration: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.
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Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneIn this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life ...
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Marketing Lessons From the Toxic Avenger: B-Movie Maker and Businessman Jeffrey Sass on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor, speaker, and entertainment business veteran Jeffrey Sass shares marketing lessons from his book, Everything I Know About Business and Marketing, I Learned From THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back).
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Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders."
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Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBrand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.
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Everybody Writes... Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
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The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual experience" for your prospects and customers.
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Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneA perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how ...
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Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.
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No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew GrantOne of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
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How-to Articles
Considerations for Measuring Your B2B Influencer Marketing ... by Eleanor Hecks
How to Unlock New Upselling Opportunities: The Case of E-Gift ... by Cindy Mielke
Leveraging Partnerships for Growth in B2B Business by Michael Wilczak
Why Marketing Leaders Should Care About Brand Valuation by Laurence Newell
Google Wants You to Date Other Organic Platforms. Take Them Up ... by Kelly Ayres