The NEW New Rules of Marketing and PR for 2013
- David Meerman Scott
- Jennifer Kelly
- Thu., Jul 25, 2013, 12pm ET (9am PT)
- 90 minutes
Gone are the days when you could plan out your marketing and PR programs well in advance and release them to your audience on your timetable. It's a real-time world now, and if you're not engaged, then you’re on your way to marketplace irrelevance.
In this PRO seminar, David Meerman Scott will share what's NEW with marketing & PR. He'll discuss the importance of real-time marketing, as well as the ideas around Newsjacking—a concept he popularized and added as a new chapter in the 4th edition of his internationally best-selling book, The New Rules of Marketing & PR.
David Meerman Scott is a marketing strategist, best-selling author, advisor to emerging companies, and a professional speaker on topics including marketing, leadership, and social media. He's an internationalist, having delivered presentations in 37 countries on six continents. He is a recovering marketing VP for two publicly traded companies and was Asia marketing director for Knight-Ridder.
Who Should Attend?
Marketers and PR professionals who are looking for ways to keep their programs timely, engaged, and relevant in this real-time world.
What Will You Learn?
- How to apply Newsjacking and real-time marketing to your business
- How to keep your marketing and PR programs relevant in this fast-paced, new media environment
- Why being agile and having the ability to adjust can be an advantage over media buying power and size in growing your brand
As a special bonus with this PRO seminar, ten lucky winners will be chosen at random to win a free copy of David Meerman Scott's 4th edition of the international bestseller, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.