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Take 10: Agile Marketing—Managing Marketing at the Speed of the Digital Age

Presenter:
Scott Brinker
Released:
Fri., Sep 13, 2013, 11:00 AM
Length:
10 minutes

There is nothing predictable about the changing pace of business today. That said, managing marketing campaigns can no longer follow a predictable step-by-step approach—and that is where agile marketing comes in.

In just 10 minutes, you'll discover how agile marketing can be seamlessly incorporated into your marketing plan. We'll discuss ways to make your team more nimble and your campaigns more responsive to your customers' constantly changing needs.

BONUS: Scott Brinker will be talking more in-depth about this topic at the MarketingProfs' B2B Marketing Forum October 10–11, 2013.

Presenter

Scott Brinker is the co-founder and chief technology officer of Ion Interactive, which provides click-to-conversion marketing software to many of the world's leading brands. Scott also writes about modern management issues at the intersection of marketing and technology—such as the practice of agile marketing.

Who Should Attend?

Marketing managers and directors looking for a more modern team approach that will best manage their marketing programs in today's changing marketplace.

What Will You Learn?

  • Why you should consider using agile marketing
  • How to implement the agile process
  • Who should be part of your agile team

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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