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Take 10: Six SEO Tips to Make Your Content Shine

Lisa Gerber
Fri., Sep 27, 2013, 11:00 AM
10 minutes

You can create the most appealing and engaging content in the world, but if your audience isn't finding it on the web, it's as good as the proverbial tree falling in the woods. As marketers, we've been forced into SEO.

In just 10 minutes, you'll learn the principles of SEO and six tactics for optimizing your content so that your customers (and prospective customers) can find you easily online.


Lisa Gerber is the founder of Big Leap Creative, a digital communications and marketing agency based in the mountains of Idaho. Lisa works with clients all over the country to help them communicate their story and ideas in a clear and consistent voice. When not in the office, you'll find Lisa trail running, mountain biking, or skiing.

Who Should Attend?

This Take 10 is for anyone in digital communications or marketing who needs to understand the principles of search engine optimization.

What Will You Learn?

  • Six tips to better optimize your content
  • How to conduct keyword research
  • What low-cost or free tools can help you implement the plan

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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