The Audience Imperative
- Jeffrey K. Rohrs
- Jennifer Kelly
- Thu, Nov 14, 2013, 12pm ET
- 90 minutes
Lost amid the swell of content marketing, mobile app development, and social media mayhem is a simple fact: There's more competition for consumer attention than ever before. As a result, "build it and they will come," is not a marketing strategy—it's a recipe for disaster.
Smart developers and marketers aren't leaving their success to chance. Instead, they're building proprietary audiences across email, mobile, social, and other web-based channels to generate attention on demand. In doing so, they're reducing their dependence on paid media and turning audiences into assets for their companies.
In this PRO seminar, we will discuss insights from Jeffrey Rohrs's new book, Audience: Marketing in the Age of Subscribers, Fans, and Followers. Attendees will leave with a clear understanding of the principles of proprietary audience development and a leg up on the competition who remain wholly dependent on renting audiences from others.
Jeffrey K. Rohrs is a recovering attorney, Cleveland Browns victim, and pied piper of modern marketing sensibilities. In his role as vice president of marketing insights for ExactTarget, a salesforce.com company, he leads their content marketing, social media, and thought-leadership teams. Jeff also co-created the award-winning SUBSCRIBERS, FANS, & FOLLOWERS Research Series.
Who Should Attend?
This PRO seminar is perfectly suited for marketing leaders responsible for social media marketing, email marketing, mobile marketing, and paid advertising.
What Will You Learn?
- Why proprietary audience development gives you an advantage over your competition
- What the key proprietary audiences are and how their needs, expectations, and usage differ
- How to both optimize and reduce your dependency on paid media
As a special bonus with this PRO seminar, 10 lucky winners will be chosen at random to win a free copy of Jeffrey Rohrs's new book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, which explores how proprietary audience development is now a core marketing responsibility. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.