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Take 10: Set Expectations for Your Outbound Telemarketing Program

Jenny Vance
Fri, Feb 21, 2014
10 minutes

We all know that a strong, strategic lead generation campaign can help fill the pipeline, but it's just as important to estimate the return on investment beforehand. For example, if I invest X, what revenue can I expect to see and when will I see it?

In just 10 minutes, you'll learn how to answer that question and more, including: What response rates do I need to reach my goal? How can I ensure the lead generation campaign is a fiscally sound decision?


Jenny Vance is an entrepreneur and the founder of LeadJen, a lead generation company serving hundreds of clients across the United States. Jenny has been honored by the Sales Lead Management Association as one of the 50 Most Influential People in Sales Lead Management during 2011 and 2012, and was named to the list of 40 Under 40 by both Direct Marketing News and the Indianapolis Business Journal.

Who Should Attend?

Sales professionals or individuals who are responsible for lead generation, lead nurturing, or meeting revenue goals, and are looking to learn how to develop a strategy for filling the sales pipeline with reliable leads.

What Will You Learn?

  • How to estimate the ROI of a lead generation campaign for both high value and high volume sales
  • How to set expectations with senior leadership on the outcome of lead generation campaigns
  • How to develop a timeline for the payback on your lead generation campaign

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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