Lead Nurturing: How-to articles covering the latest marketing tactics, tips, and strategies.
Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About ItJim BrodoToo many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for ...
No Size Too Small: ABM for SMBsJosh BaezAccount-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.
How to Generate Clickthroughs (and Data) From Your Marketing VideosBruce McKenzieMarketing videos create awareness. But then what? What do viewers do after they click the "Play" button? If you want to know a lot more about your customers and your ...
The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)Jeff JacobsDonor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing ...
Get the Most Out of Your Marketing Automation Tools [Infographic]Laura ForerMarketing automation can be a big investment, but many marketers find they aren't able to use the tools fully. Check out this infographic to see what you can do to ...
Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]Laura ForerSuccessful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to ...
Account-Based Marketing: Top Tactics, Challenges, and GoalsAyaz NanjiMarketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.
Video Marketing That Goes Down the Funnel, Not Down the DrainLisa BennettJust because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing ...
The Content Marketer's Approach to Successful Social Selling and Sales EnablementBarry FeldmanPush marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content ...
Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the BoatKeith JonesOnce Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's ...
Lead Nurturing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
Embrace Revenue Responsibility With 'Full Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneFull Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew GrantEllen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
Lead Nurturing: Online seminar broadcasts from the best minds in marketing
- Content, Conversions, and Lead GenerationBroadcast on 2/4/2016 with Andy CrestodinaIn this PRO seminar, we'll analyze the birth of a lead, and deconstruct each page in the process, along with each stage in the funnel. We'll cover how content impacts the conversion funnel, from high-ranking blog posts to thank you pages. Plus, you'll learn which topics and types of content attract and engage visitors.
- How to Use Video to Ensure a Great Buying ExperienceBroadcast on 9/10/2015 with Rocky WallsIn this PRO seminar, you'll learn how to use video to engage prospects through each step of the sales and marketing funnel (and in turn, allow you to better qualify leads and pass them to your sales team with more confidence). We'll share how to ensure your videos are contributing directly to your business objectives and provide you with practical tips on how to create an effective video production plan that you can put into action immediately.
- MarketingProfs University: Modern Sales and Marketing AlignmentBroadcast on 4/9/2015 with Mathew SweezeyIn this PRO seminar, we'll discuss modern strategies and sales tools for aligning your marketing campaigns to support sales goals and show you how to identify sales-ready leads using behavioral scoring. You'll learn specific techniques to predict future lead handoffs, hold sales accountable for passed leads, and put safety nets in place to catch any that fall through the cracks.
- Leverage Email for B2B: Tips for Each Stage of the Sales FunnelBroadcast on 3/26/2015 with Karen TalaveraIn this PRO seminar, you'll learn several approaches to integrating email into the lead nurturing, prospect qualification, and customer progression process at every stage of the sales funnel. We'll explore how content marketing is a key component of the process, and why marketing automation and triggered emails are critical to success.
- The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 with Mike SchultzMaster the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how uncovering your clients' needs throughout the conversation process can help you increase their desire to buy from you (and for full price).
- Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 with Joel BookYou'll discover how two innovative companies—ScottsMiracle-Gro and Volvo Construction Equipment—integrate email, mobile and social media to attract, engage and retain customers.
- Shift Your B2B Marketing into High Gear: Lead Management, Social Media & Integration (FREE)Broadcast on 3/25/2010 with Roy Young, and featured MarketingProfs B2B Forum SpeakersGet expert advice on how to turn more leads into customers through the latest techniques in lead management and integration of social media into your marketing programs.
- How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007 with Brian CarrollGenerating tons of leads doesn't guarantee more sales will follow. The secret to successful lead generation and B2B marketing today is the process of lead nurturing, which converts more leads into sales opportunities by adding critical human touch.
- Crash Course #9: Direct Marketing Techniques for B-to-B Lead GenerationBroadcast on 3/1/2007 with Ruth StevensIn this seminar you will learn the essentials of generating qualified leads and tracking them to closure. Using examples from companies like IBM, Sprint, and Dun & Bradstreet, this seminar reviews the process of lead generation campaign planning and execution.
- Lead Generation, Qualification, and TrackingBroadcast on 3/10/2005 with Ruth P. StevensThis seminar reviews the process of lead generation campaign planning and execution, and then focuses in depth on how to qualify and nurture inquiries, and convert them to the kinds of leads that sales people will love. Finally, you will learn how to track the leads to closure and connect the revenue back to the specific marketing campaign, so you can deliver a demonstrable ROI, even in a multi-channel environment.
Lead Nurturing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Use Content to Engage Customers Throughout the Sales CycleReleased on 7/10/2015 with Michael PeggsIn just 10 minutes, we'll share how to keep your customers in the conversation by creating content that entertains, engages, and educates. You'll learn how to use content to boost brand awareness, drive leads, and increase conversions as prospects move through each stage of the sales cycle—from discovering your brand through the final phase of purchasing.
- Take 10: Five Tips to Create Successful Nurture CampaignsReleased on 3/27/2015 with Cyndi W. GreenglassIn just 10 minutes, we'll provide you with five key tips on how to create successful nurture campaigns. You'll learn how to develop and engage your prospects in an ongoing conversation that's proven to increase your conversion rates over time, and in a way that's easily measurable.
- Take 10: Day One With Marketing Automation, What to Do?Released on 8/1/2014 with Inga RomanoffIn just 10 minutes, you'll learn key steps for a full marketing automation migration, ensuring a quick and efficient installation. Learn how to design your own implementation plan, become an internal expert on the topic for your company, and demonstrate the true ROI of your marketing automation platform.
- Take 10: Set Expectations for Your Outbound Telemarketing ProgramReleased on 2/21/2014 with Jenny VanceIn just 10 minutes, you'll learn how to estimate your campaign's return on investment before putting it into action. Assessing ROI ahead of time will help you understand what response rate you need and will allow you to put measures in place to reach your campaign goal.
- Take 10: Three Steps to Optimize Your Lead Nurturing ContentReleased on 12/20/2013 with Gretchen ScheimanIn just 10 minutes, you'll learn three steps for optimizing your lead nurturing content to your target audience, so you can help drive prospects closer to a sale.
- Take 10: Using Email to Nurture Your Leads on a BudgetReleased on 3/16/2012 with Christine B. WhittemoreIn just 10 minutes, you'll learn how to effectively nurture your leads via email without breaking the bank.
- Take 10: 6 Steps for Designing Profitable Lead Nurturing ProgramsReleased on 10/1/2010 with Jim LenskoldJoin Jim Lenskold as he guides us through the six key steps for designing (and making the case for) targeted lead nurturing programs that educate and engage the most valuable of these leads.
Lead Nurturing: Marketing downloads for the busy professional
- Build a Mighty Email List With Attractive Lead MagnetsIn this 36-page guide, you'll learn about lead magnets, how they can make your marketing more magnetic, and how you can use them to build a higher quality email list that delivers more business.
- B2B Lead Generation: Marketing ROI & Performance Evaluation StudyMarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.