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How to Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs

Presenter:
John Jantsch
Moderator:
Jennifer Kelly
Broadcast:
Thu, May 22, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4 star(s)

The customer's need for seamless sales and marketing integration has never been in greater demand. Today's buyer wants both access to near-perfect information and a sales experience that allows them to maximize their time and resources. To tackle this changing environment, marketers need to better understand how to build more personalized relationships with their customers, and sales professionals need to think and act more like marketers.

In this PRO seminar, we'll discuss the shift in customer views. The buying process is no longer a traditional funnel or straight line, and we're here to help you adapt! Veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs.

Presenter

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine, and founder of the Duct Tape Marketing Consultant Network. After working with small business owners for more than 15 years and growing frustrated with the lack of a systematic approach to small business marketing, he made it his mission to bring his Duct Tape Marketing approach to the business owners worldwide.

Who Should Attend?

Sales and marketing professionals looking to gain an edge in building a more customer-centric approach.

What Will You Learn?

  • Proven techniques for developing and applying a customer-first approach from both sales and marketing
  • How to achieve greater results by better identifying ideal customers
  • Actionable tips on how sales and marketing can work together to develop and improve the customer journey

Bonus!

As a special bonus with this PRO seminar, ten lucky attendees will be chosen at random to win a free copy of John's book, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar. To qualify, simply complete the short survey at the end of the live Q&A session.

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