Social Business: How-to articles covering the latest marketing tactics, tips, and strategies.
Social Selling for LinkedIn: Seven Practical Tips [Infographic]Laura ForerLinkedIn can do more than help you find a job. It's a great tool for selling your products and services as well. Here's how to use the platform to drive ...
Facebook vs. Google: AdRank Auction Factors [Infographic]Laura ForerWhich advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
Social Media as the New E-Commerce Platform [Infographic]Laura ForerMarketers' use of social media has evolved from customer acquisition to retention to—finally—selling. Each platform offers its own solution for users to shop without leaving the social sites.
Social Selling: Three Reasons It's Good for Business and Four Steps to Get You StartedBrett BernsteinSocial media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
Trends in Social Media Marketing: B2B vs. B2C [Infographic]Laura ForerAre social marketing strategies in the B2B and B2C worlds converging? In some ways, yes, according to today's infographic.
The Complete Guide to Snapchat Ad Targeting [Infographic]Laura ForerThe options for Snapchat ad targeting are extensive. This infographic sorts them into an easy-to-read list to help you make your ads effective.
Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]Laura ForerDoes your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as ...
How to Navigate the Social Media Advertising Solar System [Infographic]Laura ForerAdvertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely ...
Social Media for E-Commerce Marketing [Infographic]Laura ForerMarketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way.
Why Instagram Matters to Marketing [Infographic]Laura ForerInstagram is much more than selfies and food photos. See why—and how—you should use it for marketing.
Social Business: Podcasts containing in-depth interviews with smart marketers from all walks of life.
The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBest-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new rules.
Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMichael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.
Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.
Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMarcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneHelping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful ...
From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneMichael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way about building a community, honing your social media strategy, and parenting in a high-tech world.
Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAuthor Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).
The Mindset Is the Message: Amber Naslund and Matt Ridings Talk Social Business on Marketing Smarts [Podcast]by Matthew GrantWhat does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally.
Social Business: Online seminar broadcasts from the best minds in marketing
- Age of Disruption: Everything Has Changed and Nothing Is Differentwith Scott StrattenIn this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions.
- Social Selling: How to Market and Sell to the Modern Buyerwith Jill RowleyIn this PRO seminar, we'll cover why, what, and how to use social selling at an individual sales rep level. You'll walk away with fresh ideas on how to find, relate, connect, and engage with your customers and future advocates.
- In this PRO seminar, you'll get an insider's look at what's changed, find out what truly great online communication looks and feels like, and learn how to ensure you're "talk savvy" in today's constantly shifting social web.
- In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs.
- In this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge.
- In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.
- MarketingProfs University: Why Your Online Strategy Really Is Your Business Strategywith Vanessa FoxIn this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
- Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected Agewith Clay ShirkyIn this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.
- Turning Social Referrals into Measurable Business Resultswith Nicole GoodyearIn this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
- How to Become a Social Business: Your Framework for Successwith Sandy CarterIn this seminar, Sandy Carter of IBM will share how you can create your own social business agenda for greater competitive advantage. You'll discover how to use social tools to create new opportunities for growth, innovation and productivity across the business network—employees, customers and partners.
Social Business: Tutorials - tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Your Guide to Quick and Easy Social Media ImagesReleased on 11/6/2015 with Cynthia SanchezIn just 10 minutes, you'll learn how easy and inexpensive it can be to make images that will help your social media stand out and get the right kind of attention. We'll shed light onto the tools available to you and share tips to help you get started right away.
- Take 10: Is Your Company Ready for Social Business?Released on 1/18/2013 with Daria SteigmanIn just 10 minutes, you'll learn ten tips that will help you plan for your evolution into a social business by leveraging people, processes, and technology.
- Take 10: How to Integrate Social Media Into Your Daily RoutineReleased on 3/23/2012 with Beth SchillaciIn just 10 minutes, you'll learn how to integrate social media into your marketing mix effectively by working it into your daily routine.
- Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on 1/27/2012 with Sandy CarterIn just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. For companies hesitant to embrace social, she offers a lot of encouragement and practical suggestions on how to experiment.
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- How B2B Marketers Can Align With the Self-Directed Buyer Journey by Michael McLaren
- Close the Marketing and Sales Gap, and You'll Close More Deals by Helen Yu
- The Future of Marketing Organizations Post-Pandemic: Top 5 ... by Paige O'Neill
- How to Match Your Key Metrics to Your Content Goals by Kelsey Raymond
- Three Best-Practices to Align Web Development With SEO by Cyrus Shepard