Take 10: The Four Most Important Reports in Google Analytics
- Peter Platt
- Fri, Jun 13, 2014
- 10 minutes
Google Analytics is a great resource for analyzing and understanding the performance of your online marketing campaigns. But no matter how helpful the information is, it's no good to anyone if it's not used. And, let's be honest, it's easy to get overwhelmed with the amount of data Google Analytics provides. The solution, however, is just ten minutes away.
In this Take 10, you'll learn which reports in Google Analytics are most important, and how to use the information to assist you in future campaigns. You'll walk away with a better understanding of Google Analytics, and how to get the most out of your metrics and reporting.
Peter Platt is a 25-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google AdWords program in 2004. Peter's experience is a unique combination of business development, account management, technology, and strategic planning skills. Peter writes for iMedia and presents at an array of conferences (including MediaPost and iMedia).
Who Should Attend?
If you are a marketer responsible for understanding Google Analytics, or have even a passing interest in the metrics and analysis of your marketing efforts, this Take 10 is for you.
What Will You Learn?
- How to make the most of the time you spend in Google Analytics
- Which reports are the most important
- How to analyze the information gathered to assist you in future campaigns
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