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Take 10: Day One With Marketing Automation, What to Do?

Presenter:
Inga Romanoff
Released:
Fri, Aug 1, 2014
Length:
10 minutes

Have you thought about implementing a marketing automation platform? Or have you already climbed aboard the marketing automation train, ready to get started? If so, there are a few things you need to know going into day one of setup.

In just 10 minutes, you will learn the key steps necessary to ensure a quick and efficient installation, as well as a full migration from your existing systems. You'll be able to design your own implementation plan, become an internal expert, and demonstrate the true ROI of your marketing automation platform.

Presenter

Inga Romanoff has more than 15 years of professional experience in the U.S., Russian, European, and Asian-Pacific markets, with expertise in strategy, direct marketing, CRM, and customer segmentation. She is an award-winning marketing automation expert, Marketo User Group leader, and is principal at a boutique marketing automation consultancy. Inga helps clients implement marketing automation platforms, recruit talent, and develop organizational capabilities. She enjoys using her knowledge and experience to help turn others into experts.

Who Should Attend?

Anyone currently evaluating a marketing automation platform or ready to implement a solution. Marketing VPs, directors, or managers who would like to be proficient in the marketing automation implementation process would greatly benefit.

What Will You Learn?

  • How to set up authentication for your marketing automation platform
  • How to connect your CRM
  • Where and how to start your scoring
  • How to migrate and manage your data

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